• Wall Street Journal, Thursday, September 15, 2016 6:36 AM

Mic has introduced a new video ad product on Facebook "that's  designed to help it make money from its popular editorial videos. But technically the new ads, called 'Mic Bright' ads, are branded content--at least according to Facebook's rules," the Wall Street Journal reports. The paper goes on to report: "Like many fast growing digital media companies, Mic is racking up lots of Facebook video views (such as a recent clip showcasing how the Mexican army helped Hurricane Katrina victims in 2005, which has over 12 million views). But it hasn’t had a lot of ways to cash in on that video audience outside of producing videos specifically for brands, since Facebook doesn’t run pre-roll video ads. So with the new Mic Bright ads, the company is letting advertisers intermittently run a small logo in the upper right hand corner of the Facebook video player, along with a full-screen 'brought to you by' message at the conclusion of each clip."

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