RTB House, an ad-tech firm specializing in retargeting, on Friday said it has expanded its presence in the Middle East and Africa region (MEA), with a new branch in Dubai. The MEA office will be led by Shady Francis, who has joined RTB House as business development director.
Francis was the former regional business development manager at Vizury. Previously, he was responsible for sales efforts for Yahoo in the Middle East, Africa, and Turkey
“Our entry to the Middle East and Africa region is a big step for RTB House in expanding our global presence. Dubai is one of the most important tech hubs in the world, and markets in nearby regions have huge potential for digital ad services,” stated Daniel Surmacz, chief operating Officer, RTB House.