Secondly, sentiment tracking platforms will become more important in the future, and they are "totally underutilized in marketing." "I see a coming together of Viewability and Performance measurement technology with Sentiment Tracking technology. This will answer simple questions like "Are people more inclined to interact with an advert on a positive story about "cats fails" or news story about war?". This is such as simple question and something that Sentiment tracking & Social Listening can answer."
Thirdly, automated site optimization will begin. Title clarity and length, keyword density, the number of hyperlinks per article, and keywords appearing the first 100 words of the article will all become more important. "I've already seen some technology that gives an SEO scoring for articles." Articles will be automatically optimized for the rankings.