Martech Is Closer To The C-Suite

Responding to the need for advertisers to find technology partners that can keep up with the rapidly changing digital media landscape, Katie Ashafa, VP Group Director Platform Media, Trilia Media/Hill Holiday believes Martech is often seen as the safest bet. Because both CMOs and CIOs need to invest in it, Martech’s natural integration into the entire company catapults its value.


Watch the rest of the OMMA Boston Conference here.

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