Sidecar, an e-commerce marketing technology that programmatically connects retailers' products to the most relevant consumers, announced a new solution to help retailers target and display Facebook's
Dynamic Product Ads (DPAs) based on a consumer's real-time intent to purchase, according to a press release. "Sidecar developed the proprietary DPA technology through the Facebook Developer Program.
The solution builds on the targeting capabilities inherent in Facebook DPAs by dynamically segmenting consumers into groups based on their likelihood to make a purchase from a retailer's site.
Visitors identified by the Sidecar technology as having high intent are up to four times more likely to convert than the average targeted visitor. These high-intent consumer groups are updated
dynamically based on consumers' real-time interactions with a brand's website, allowing retailers to bid more aggressively on those groups most likely to make a purchase."
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