ChoiceStream, a demand-side platform (DSP), on Thursday announced the close of a Series C round of funding worth $14 million.
The round was led by North Atlantic Capital, a new investor. Existing ChoiceStream investors also participated, per a release.
ChoiceStream intends to use the funding to launch an expanded self-service product, which would make its DSP available to more brands and agencies that want to take programmatic buying “in-house.”
However, the company is not getting away from its managed service offering, as ChoiceStream notes that some of the new funding will be used to develop further in that area as well.
Additionally, ChoiceStream notes it plans to “boost … international expansion efforts.” The company currently has five offices -- four in the U.S. and one in Canada.