- Boston Marketing, Ad Tech Firms Get Their Very Own LUMA-Inspired Chart
RTBlog, Tyler Loechner - Thursday, September 3, 2015
It may not be Silicon Valley, but Boston has proven to ...
- Google Switches Off Flash Ads
Around the Net In MAD London, Sean Hargrave - Wednesday, September 2, 2015
Google's decision to switch off Flash ads in its Chrome browser appea ...
- Ad Tech Industry Should Focus On Technology Outputs, Not Inputs
MediaDailyNews, - Tuesday, September 1, 2015
Digital advertisers need to strike the right balance of tech (to measu ...
- Segmint Rolls Out RTB Tech For Regulated Industries, Including Finance And Healthcare
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
Real-time bidding (RTB) and programmatic tech requires audience data to inform t ...
- Rubicon's 'Programmatic Direct' Business Grows 150% Year-Over-Year
Real-Time Daily, Tyler Loechner - Tuesday, September 1, 2015
The programmatic industry continues to work toward the eMarketer projection that ...
- Space, Augmented Reality Drive Creativity For Ad Industry, With Billions Invested
MediaDailyNews, Laurie Sullivan - Friday, August 28, 2015
Tech startups exploring new frontiers in space, drones, augmented reality or virtu ...
- Retargeting Firm AdRoll Plugs Into Instagram's New API
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
Retargeting firm AdRoll on Thursday announced it will partake in the be ...
- Why Viewability Metrics Can't Predict Advertising ROI
Real-Time Daily, Julia Amorim - Friday, August 28, 2015
Buyers of digital advertising want their ads to be seen-a point ...
- Programmatic TV To Reach $17.3B Worldwide By 2019, Says IDC Report
RTBlog, Tyler Loechner - Friday, August 28, 2015
Earlier this year, projections from IPG Mediabrands' Magna Global noted that "programmat ...
- AdRoll, Tapad Among Forbes' 5 'Innovative' Ad Tech Firms Worth Watching
Around the Net in Real-Time, Tyler Loechner - Wednesday, August 26, 2015
Forbes this week posted an article titled: “5 Innovative Ad Tech Compani ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
Programmatic Insider, Tyler Loechner - Thursday, August 27, 2015
Google recently announced it will remove YouTube inventory from the DoubleClick ...
- Index Exchange Opens Office In San Francisco
Real-Time Daily, Tyler Loechner - Wednesday, August 26, 2015
Ad tech firm Index Exchange on Wednesday announced it has opened ...
- StickyAds.tv Rolls Out Programmatic Direct Offering
Real-Time Daily, Tyler Loechner - Thursday, August 27, 2015
StickyAds.tv, a supply-side platform (SSP) for video advertising, on Thursday added "programmat ...
- About Half Of Agencies 'Unsure' They Trust Programmatic
RTBlog, Tyler Loechner - Thursday, August 27, 2015
Programmatic advertising is obviously top of mind for many in the digit ...
- Q&A With Jelli's Parekh On 'Programmatic Radio'
Around the Net in Real-Time, Tyler Loechner - Tuesday, August 25, 2015
Radio Magazine Online has posted a Q&A with Jelli co-founder Jateen Pare ...
- Cox Joins Attribution Firm Conversion Logic
Real-Time Daily, Tyler Loechner - Tuesday, August 25, 2015
Conversion Logic, a cross-channel attribution firm, on Tuesday announced it has appoint ...
- Rest Easy, Humans: 'Programmatic Direct' Ensures You'll Still Matter
RTBlog, Tyler Loechner - Wednesday, August 26, 2015
"No more humans [are] needed in advertising," this morning's pitch read. "Wi ...
- Ad Tech Vet Greenberg Forms 'Gabbcon' To Standardize Audience-Based TV Buying
Real-Time Daily, Tyler Loechner - Monday, August 24, 2015
Earlier this summer, Gabe Greenberg left his post as general manager ...
- Public Ad Tech Firms Weathered The Storm Amid Monday's Larger Downturn
RTBlog, Tyler Loechner - Tuesday, August 25, 2015
While many of the public ad tech companies were down big ...
- Tech Stocks Tumble Amid Market Collapse
Around the Net In Social Media & Marketing, Gavin O'Malley - Monday, August 24, 2015
Amid a broader market decline, TechCrunch surveys the damage to tech stock ...
- Telcos Turning To Programmatic, But Need To Make Better Use Of First-Party Data
Real-Time Daily, Tyler Loechner - Friday, August 21, 2015
If Verizon's recent acquisition of AOL was any indication, telcos are interest ...
- Are Publishers Trying To Juggle Too Much Ad Tech?
Programmatic Insider, Tyler Loechner - Thursday, August 20, 2015
The good news is that the advertising industry loves ad tech a ...
- Ad Tech Benefits From High Frequency Trading
Real-Time Daily, Ramandeep Ahuja - Wednesday, August 19, 2015
Both programmatic advertising and real-time bidding face similar technological issues around spee ...
- Advances In Data-Driven TV Opening Doors Both Big And Small
RTBlog, Tyler Loechner - Tuesday, August 18, 2015
New doors are opening in the TV space thanks to data-driven ...
- Where Humans Have A Leg Up On Ad Tech
Show Daily, Tyler Loechner - Tuesday, August 18, 2015
"Machines do what they are told," said Chris Schroeder, senior manager, analyti ...
- Can Alphabet Spark Corporate Innovation?
Online Spin, Gord Hotchkiss - Tuesday, August 18, 2015
As I was reading Walter Isaacson's new book, "The Innovators," which chronicl ...
- Famous Footwear Begins Buying FEP Ads Via Programmatic
Real-Time Daily, Tyler Loechner - Friday, August 14, 2015
Independent media agency Empower MediaMarketing has announced that its clients can n ...
- PCH's Liquid Acquires CommandIQ To Build On Predictive CRM
MediaDailyNews, Laurie Sullivan - Wednesday, August 12, 2015
Liquid officially announced the acquisition Wednesday of San Francisco-based CommandIQ, which focus ...
- This Is NOT A Touchscreen: Business In The Age Of Tech Disappointment
Online Spin, Tom Goodwin - Thursday, August 13, 2015
Technology is unleashing itself on every aspect of our lives, progressing relentless ...
- New Measures To Block Ads... and To Block Ad Blockers
Around the Net in Video, P.J. Bednarski - Wednesday, August 12, 2015
A company called Shine developed an ad blocker for mobile phones th ...