- It's Sales That Should Be Concerned By Data-Driven Mad Men, Not The CIO
London Blog, Sean Hargrave - Wednesday, August 12, 2015
Data-driven marketing has led many to speculate about the changing nature ...
- Time For Advertisers To Really Know What They're Getting Online
Online Video Daily, Kevin Lenane - Wednesday, August 12, 2015
Do all video ad formats offer advertisers equal value? Is a vid ...
- YuMe Stock Dives As Company Loses Direct Clients Following Programmatic Launch
Real-Time Daily, Tyler Loechner - Tuesday, August 11, 2015
Video ad tech firm YuMe on Monday released its second quarter 20 ...
- Hidden In Google's Alphabet Soup Is A Wave Of Media Measurement Advancements
RTBlog, Tyler Loechner - Wednesday, August 12, 2015
Shrouded beneath Google's Alphabet announcement were two other announcements Google made th ...
- Ad Blocking Set To Cost $41bn Next Year
Around the Net In MAD London, Sean Hargrave - Tuesday, August 11, 2015
With the use the ad-blocking software on the rise, it is s ...
- Agencies See Privacy, Trust As Key IoT Issues
Connected Thinking, Chuck Martin - Tuesday, August 11, 2015
In almost any in-depth conversation about the Internet of Things with marketer ...
- Do Huge Ad-Blocking Numbers Matter In A Mobile World?
London Blog, Sean Hargrave - Tuesday, August 11, 2015
The numbers around ad blocking are massive and scary for the industr ...
- Following BMO's Downgrade, TubeMogul Beats Expectations To Staunch Falling Stock Price
Real-Time Daily, Tyler Loechner - Monday, August 10, 2015
TubeMogul, a programmatic ad platform that specializes in video advertising, on Mond ...
- Sayad Reveals New Machine-Learning Ad Tech, Says Your Answers Are In The Math
RTBlog, Tyler Loechner - Tuesday, August 11, 2015
Nearly two-and-a-half years ago, 'Real-Time Daily' spoke with data scientist Saed Say ...
- AdBlock Plus Warns Industry To Deal With Ad Fraud Or See Blocking Spread To Mobile Devices
Around the Net In MAD London, Sean Hargrave - Monday, August 10, 2015
Marketers need to come to grips with growing mobile ad fraud ...
- Unlimited Leave And A Free Massage -- Evidence Of A Tech Crash Coming?
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Unlimited maternity and paternity leave. A $70,000 a year minimum salary. ...
- Very.co.uk Set To Launch Shoppable Instagram Ads
Around the Net In MAD London, Sean Hargrave - Friday, August 7, 2015
Having just launched a shoppable YouTube ad, Very.co.uk plans to become o ...
- SEO: List For Technical And Creative Thinkers
Around the Net in Search Marketing, Laurie Sullivan - Friday, August 7, 2015
Rand Fishkin tells marketers why today's search engine optimization requires technology a ...
- Ad Industry 'Trustworthy Accountability Group' Adds 6 New Board Members
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
The Trustworthy Accountability Group (TAG) on Thursday announced it has expanded i ...
- Rocket Fuel Reports $120M In Q2 Revenue
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Programmatic ad tech firm Rocket Fuel this week announced it saw $120 ...
- RadiumOne Adds To Its 'C-Suite,' Promotes Baird To President
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Programmatic ad tech firm RadiumOne on Thursday announced several promotions among i ...
- Tremor Buys Australian TV Ad Tech Firm TVN; Programmatic Now 30% Of Revenue
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Capping a busy day, video ad tech firm Tremor Video on Thursd ...
- Google's Programmatic Walls Get Higher By Removing YouTube From AdX
RTBlog, Tyler Loechner - Friday, August 7, 2015
Google this week announced it will remove YouTube inventory from the DoubleCli ...
- Why Mobile Ad-Blockers Won't Kill Publishers
Around the Net in Mobile, Gavin O'Malley - Thursday, August 6, 2015
Some analysts warn that mobile ad-blocking technology threatens the future publishing. Fel ...
- Publishers - Repent Now And Stem The Ad-Blocking Tidal Wave
London Blog, Sean Hargrave - Thursday, August 6, 2015
Publishers that fill our tabs with video ads automatically blurting out aud ...
- MediaMath Adds Industry Index Company Rankings To 'Partner Marketplace'
Real-Time Daily, Tyler Loechner - Wednesday, August 5, 2015
Demand-side platform (DSP) MediaMath on Wednesday announced it has partnered with Indust ...
- Programmatic Adoption Continues As Industry Shifts Attention To Quality
Real-Time Daily, Tyler Loechner - Thursday, August 6, 2015
Publishers continue to adopt programmatic ad technologies, with nearly one-in-four (24.8%) sayi ...
- Are Publishers Trying To Juggle Too Much Ad Tech?
RTBlog, Tyler Loechner - Thursday, August 6, 2015
The good news is that the advertising industry loves ad tech a ...
- To Grow Up, Ad Tech Must Learn To Rethink Viewability
Online Video Daily, Eric Bozinny - Wednesday, August 5, 2015
Nowhere is that need for ad tech's maturation more clear than wi ...
- Neustar, MarketShare Partner To Share Marketing Data
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Neustar, an ad tech company that provides real-time data and analytics ...
- Criteo Raises 2015 Revenue Expectations But Misses On Q2 Earnings Per Share
Real-Time Daily, Tyler Loechner - Tuesday, August 4, 2015
Retargeting firm Criteo on Tuesday released its second quarter 2015 earnings, reveali ...
- The In-House Trilogy, Part 1: Data Management
Real-Time Daily, Mendel Senf - Wednesday, August 5, 2015
Let's begin the initial piece of a three-part series on taking programmat ...
- RTB Exchanges Attracting Malvertising
RTBlog, Tyler Loechner - Wednesday, August 5, 2015
News broke earlier this week that hackers have been buying ads ...
- Yahoo Wants To Lean On Gemini To For 'Ad Tech Revival'
Around the Net in Real-Time, Tyler Loechner - Monday, August 3, 2015
The Wall Street Journal has posted an article noting that Yahoo ...
- AudienceScience Plugs Into SpotXchange For Mobile Video
Real-Time Daily, Ben Frederick - Monday, August 3, 2015
SpotXchange, a supply-side platform (SSP) for programmatic video, and demand-side platform (DS ...