Tag results for "ad technology"
- Beyond Cookies And Identifiers, Advertisers Have Limited Awareness Of OptionsMore than half of executives in a recent survey by IDC agre ...
- Quantcast, FreeWheel Deal Gives Direct Access To Premium Video PublishersMarketers working with Quantcast now have access to premium programmatic video supp ...
- Lawmaker Touts Bill To Break Up Google's And Meta's Ad BusinessesPassing the AMERICA Act would be a first step in "reining ...
- DoubleVerify Tumbles On Report, Hopes To Get Attention With New 'Alt Currency' ProductShares of ad fraud and brand-safety firm DoubleVerify have fallen at double-dig ...
- The Frozen Tech Market StagnatesCB Insights data shows the tech IPO market has stalled, with ...
- Ruling Confirms Google Must Face DOJ's Digital Advertising Antitrust LawsuitSiding against Google, a judge refused to dismiss the Department of Justice ...
- Dish Media, DirecTV Intro New Addressable Solutions For ProgrammersStandardized solutions are designed to reduce time to market by eliminating t ...
- Advertisers Advised To Pursue Meta For Refunds For Delivery, Overspend GlitchMeta says it's doing an analysis to assess refund "opportunities." ...
- Google's Industry Dialogue Over The Privacy SandboxGoogle seems to be doubling down on its efforts to promote t ...
- U.S. GDP Slows, Only 23% Of SMBs Feel Confident In Marketing StrategiesDespite slowing growth, small and midsize businesses in the U.S. have ...
- Cafe Media Rebrands As Raptive, Evolves To Enhance RevenueNew positioning lets creators compete against large legacy media companies and buz ...
- OpenX Names Worswick, VP EMEA-Head Of Global SustainabilityJoe Worswick's remit is to drive EMEA expansion of media measurement f ...
- Google Working On Experimental Text-To-Video AIFake news and fake images will become some of the biggest challeng ...
- SoundCloud Renews AdsWizz Agreement, Expands To 14 European MarketsAfter renewing an ad-sales agreement with SXM Media in February, SoundCloud ...
- CPG Company Uses AI To Optimize Ad CampaignsAlbert.AI proved out an AI-based social and search ad solution aimed ...
- NAI Privacy Code To Be Integrated Into Compliance ToolAll Network Advertising Initiative members will have access to a section ...
- Biggest Ad Tech Underperforming Smaller Players During Ad Downturn"Outside of 'Big AdTech,' bigger was better," reads a Q4 revenue repo ...
- Semcasting Agreement To Offer B2B Marketers Technographic, Contact Data Targeting"The agreement with SalesIntel lets us take the job title data, identi ...
- ANA, 4As, IAB Task Force To Update Digital T&CsThe task force is expected to meet monthly beginning in April, wi ...
- 69% Of Media Buyers, Planners Have Concerns About The Evolution Of TechnologyFifty-three percent of media buyers and planners surveyed said they use third-par ...
- In-Game Advertising Underused Due To Misperceptions: IABWhile measurement still needs work, gaming ads are no longer too costl ...
- Performance Vs. Performative, Working Media Vs. Ad TechWhatever the specific drivers are, brands seem to all be moving ...
- MonetizeMore Acquires Ad-Tech Platform Advanced AdsMonetizeMore, an ad-monetization partner for web publishers and app developers, has acquir ...
- Advertisers Invited To Personalize Ads At Scale With Clinch, Samsung PartnershipThe partnership allows advertisers to make creative decisions based on Samsung Ad ...
- Basis Technologies Lays Off Employees As It RestructuresBasis Technologies, provider of cloud-based workflow automation and business intelligence, has n ...
- In The Imperfect Upfront Race, Time To Move To Front Of The PackEven with ever more scarce linear impressions, brand marketers are still focus ...
- Yahoo Lays Off 20% Of Workforce, Shuts Down Native Ad Platform GeminiYahoo isn't getting out of the ad-tech business, but the company wi ...
- GoodRx And Tech Platforms Sued Over Privacy"GoodRx knowingly and intentionally incorporated a host of tracking technology for marketin ...
- Media Owner Committee To Pitch 'JIC' Progress At NBCU One23Key execs from the MOC pushing alternative new currencies will appear ...
- Google 'Corrupted' Ad-Tech Competition, Feds Claim In New LawsuitThe DOJ alleges Google used anticompetitive tactics to monopolize digital display advertisi ...
