Tag results for "ad technology"
- If The DOJ Sues Google, Again, What Are Its Options?The DOJ is preparing a lawsuit against Google based on its advertisi ...
- IAB Tech Lab Unveils Plan To Reduce Carbon Impact Of Digital AdvertisingThe Green Supply Path Initiative is aimed at helping the ad indust ...
- Law Professor Urges FTC To Regulate Ad-TechMany online ad practices are "unfair, deceptive, and privacy-invasive," writes Brooklyn L ...
- Meta Addresses Algorithmic Discrimination With New Ad TechDevelopment of VRS is key to DOJ's efforts to hold Meta accountab ...
- Moore Acquires Merkle Response Management GroupThe Merkle Response Management Group provides data capture, multiplatform CRM and banki ...
- 2023 Trends In Search Marketing And Performance From Your PeersIt's impossible to predict the path of technology, but many have co ...
- Building the More Neighborly Tech StackA truly functional next-gen MarTech stack doesn't just assemble tech solutions b ...
- Ex-Pfizer, ConcertAI Executive Brings Pharmaceutical Expertise To Constellation AgencyGunn's appointment comes at a time when Constellation s doubling down ...
- Kinsella Leaving InnovidXP PostKinsella was president of TVSquared when Innovid acquired it in March. ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT CostsYahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMOGood-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Propel Software Names Former Salesforce And Accenture Exec Ross Meyercord CEOCo-founder Ray Hein will become the firm's chief strategy officer. ...
- Kumar Named SVP, Advertising Platforms For AudacyThe company touted her "deep ad tech platform experience and forward-thinking busine ...
- Reddit Raids Top Ad Execs From Google, PinterestReddit has announced the hiring of two execs in its ad busine ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV EnvironmentsInitiative has a roadmap for setting technical standards and creating a structu ...
- Trade Desk, Narrative Team To Make Data More Efficient, SecureBrands and publishers can also transform their CRM and behavioral data in ...
- Court Confirms Ruling Against Ad-Tech Company Over TrackingIn a defeat for ad-tech company NaviStone, a federal appellate court th ...
- Crisp, The Trade Desk Team In Media-Buying EffortsBrands will have inventory data from 40 retailers to enhance digital med ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io ReportsThird-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- Criteo Adds Execs To Enhance Commerce Media PlatformThe new hires will build out Criteo's Commerce Media Platform to he ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AIWith the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- Where Are The Ad-Tech Advocates For The Open Web?With the exception of The Trade Desk's CEO Jeff Green, we ha ...
- DoubleVerify Launches Attention Measurement, Mondelez First To UseDoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board ChairMobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- GroundTruth Taps Brandon Rhoten As CMORhoten will be responsible for developing go-to-market strategies for GroundTruth's ad produ ...
- Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech ElsewhereGoogle announced plans to shut down its cloud gaming service Stadia ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The BrowserNiantic has announced the launch of Lightship VPS (visual positioning system), ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CROIn-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- Marketers See Bigger Need For IT Help As Technology Becomes More AdvancedRoughly four out of five marketers said they believe IT teams wi ...
- IT Teams Should Have More Accountability For Marketing ROI, Study SaysSome 75% of marketers surveyed said IT teams are responsible for givi ...
