- T72 Club Expands Portfolio, Acquires Ad Tech Firm Nickelytics
MAD, Fern Siegel - Tuesday, August 22, 2023
Nickelytics claims customers are 2.8x more likely to engage digitally after seei ...
- Merkle Expands Google Cloud Partnership Into AI Practice
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 21, 2023
Merkle and Google Cloud have expanded a long-time partnership in the U. ...
- Why Retail Media Could Overtake Search
Performance Marketing Insider, Laurie Sullivan - Monday, August 21, 2023
More than 80% of marketers plan to increase their retail media investme ...
- New Shoppable Video Ads Expand Local Retailer Buying Options
Digital News Daily, Karlene Lukovitz - Friday, August 18, 2023
Through a new integration of Dotter ecommerce tech, VDX.tv is offering shoppab ...
- Mediavine Ups Hagmann To SVP, Ad Tech
People on the Move, Fern Siegel - Wednesday, August 16, 2023
In his new post, Hagmann and his team will join a new ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural Reach
Digital News Daily, Karlene Lukovitz - Wednesday, August 16, 2023
The Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
- Novacap Acquires Converged TV Platform Cadent
Digital News Daily, Karlene Lukovitz - Thursday, August 10, 2023
With the new backing, Cadent plans to expand by acquisition. ...
- TikTok's Upcoming Ad Product Bypasses Privacy Regulations
Digital News Daily, Colin Kirkland - Friday, August 4, 2023
To help advertisers target specific audiences while bypassing privacy regulations, TikTok ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand Ramanujan
Red, White & Blog, Joe Mandese - Monday, August 7, 2023
Publir is a publisher monetization platform and the person behind it ...
- Performance Marketers Shifting Budgets Among Channels
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Distribution of marketing budgets this year will change. Many respondents to ...
- Tru Optik Co-Founder Launches Swanston Labs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, August 3, 2023
Andre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Rivals Partner: FreeWheel Integrates Access To Magnite Inventory
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
To meet demand for interoperability, FreeWheel ad-server users will be able ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video Ads
Digital News Daily, Karlene Lukovitz - Thursday, August 3, 2023
GroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad Growth
Digital News Daily, Karlene Lukovitz - Monday, July 31, 2023
Stuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- Premium Inventory Access Drives ATV Spend Increases: Survey
Advanced TV Insider, Karlene Lukovitz - Thursday, July 27, 2023
Marketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- MGID Prepares Ad Industry For A Myriad Of Google's Changes
Data & Programmatic Insider, Laurie Sullivan - Monday, July 24, 2023
It's the thrill of continuous change that keeps some in the ad-technolo ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA Study
MediaDailyNews, Joe Mandese - Wednesday, July 19, 2023
NewsGuard also released new data showing the number of AI-generated news sit ...
- Study: Marketers Lack Confidence In Reliability Of Their Data
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, July 11, 2023
Nearly half of marketers participating in study conducted by Forrester Consulting ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath Bankruptcy
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 6, 2023
On Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: Report
Digital News Daily, Karlene Lukovitz - Thursday, July 6, 2023
New ad formats being considered would require direct relationships with consumers a ...
- DirecTV Adds 605 For Measurement, Analytics
Digital News Daily, Karlene Lukovitz - Tuesday, June 27, 2023
605's capabilities will add more visibility into lower-funnel metrics, including sales lif ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over Privacy
Digital News Daily, Wendy Davis - Thursday, June 22, 2023
France's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other Brands
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
Walmart Connect and WBD are among the latest to use UID2 ...
- FreeWheel, MediaScience Launch Viewer Experience Lab
Digital News Daily, Karlene Lukovitz - Wednesday, June 21, 2023
The research initiative aims to help media companies ensure a quality advertisi ...
- NBCU Expands One Platform's Reach To 190+ Countries
Digital News Daily, Karlene Lukovitz - Tuesday, June 20, 2023
The expansion, launching in October, will add millions more consumers to t ...
- Magnite Intros Audience, Data, Identity Solutions Suite
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Products are designed to help display, online video and streaming media owne ...
- Dentsu, Cinch Partner On Dynamic Creative Optimization
Digital News Daily, Karlene Lukovitz - Thursday, June 15, 2023
Offering includes access to Clinch's omnichannel campaign activation platform. ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSP
MediaDailyNews, Joe Mandese - Thursday, June 15, 2023
The platform "marks a significant step forward for the industry by enabli ...
- EU Might Want Google To Break Up Its Ad Business - Take A Number
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 14, 2023
Europe's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- Tremor International Rebrands As Nexxen
Digital News Daily, Karlene Lukovitz - Monday, June 12, 2023
All of its platforms and business units will now incorporate the n ...