Tag results for "ad technology"
- Appeals Court Revives Ad-Tech Company's Antitrust Claims Against GoogleGoogle must face antitrust claims brought by the Atlanta-based online ad te ...
- Sephora Fined Over Alleged Privacy Violations, Global Opt-Out FailureSephora has agreed to pay $1.2 million to settle allegations that ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth OfficerDirect Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- Criteo Faces $65M Fine In France For GDPR BreachesEU data protection regulators hit French ad-tech company Criteo with a $ ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser SupportAdvertisers working with Walmart will soon have the option to tap in ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239MThe deal is intended to expand Tremor's demand-side market share, the compa ...
- PubWise Granted Patent That Reduces Carbon Footprint, Related To Demand-Path OptimizationThe patent's technology reduced the carbon footprint of programmatic transactions, said PubWi ...
- Ad Groups Urge Overhaul Of Proposed Privacy BillThe major ad organizations want lawmakers to significantly revise a proposed priva ...
- Strong Correlation Between TV Viewers' Attention, Marketers' Brand Gains: SurveyThere is a direct "one to one" correlation between TV commercials' "attentio ...
- House Panel Advances Opt-In Privacy BillA House panel advanced a sweeping privacy bill that, if passed, cou ...
- Netflix Names Microsoft As Partner For Its Low-Priced, Ad-Supported Option"Microsoft offered the flexibility to innovate over time on both the technolo ...
- Google Reportedly Offers To Break Up Company To Fend Off Possible U.S. Antitrust LawsuitGoogle has reportedly proposed splitting parts of its business that auction a ...
- Equativ Makes 'Strategic' Investment In Video PersonalizationThe investment in Nowtilus and its Serverside.ai, a server-side dynamic ad inserti ...
- Google, Microsoft, Others May Have Unknowingly Shared Data With Sanctioned Russian CompaniesRuTarget, the ad-tech firm owned by a Russian state bank, had visibili ...
- 3 Marketing Innovations Introduced In The 2020s Amidst A PandemicThe pace of innovation has slowed down due to the pandemic, b ...
- Sarandos: Netflix In Ad-Partnership Talks With 'All Of Them'Co-CEO Ted Sarandos didn't mention any specific company names, but noted th ...
- Make An Impact: Cloudastructure's CRO Takes It To The Next Level"I would tell young women to go for what you want, wh ...
- FreeWheel To Enable Linking First-, Third-Party Data To ID SolutionsThe new identity capabilities, to be released later this year, include interoperabili ...
- Tremor International Makes $25M Investment In Smart TV Operating SystemTremor International's platform Unruly will be the exclusive supply-side platform in t ...
- IBM Teams With Big Brands/Agencies To Mitigate Bias In Ad TechIBM launched an initiative as part of the Cannes Lions festival, bringi ...
- Firefox Turns On New Cookie-Blocking FeatureThe new "Total Cookie Protection" tool aims to prevent ad-tech companies fr ...
- New TV Measurement Solution Integrates Ad-Serving Data, Creative PersonalizationInnovidXP is designed to provide a 360 view of the TV ecosyste ...
- WaPo Brings New Heft To Ad Tech Open-Source Standards OrganizationThe Washington Post announced it's joining Prebid.org, which seeks to foster universa ...
- GumGum, Tumblr Announce Contextual Partnership Focused On PrivacyDuring the coming months, Tumblr's parent company, Automattic, intends to expand t ...
- Gannett Restructures Into 2 New Units: Gannett Media, Digital Marketing SolutionsMaribel Perez Wadsworth will lead Gannett Media, and Kris Barton will le ...
- Future-Proofing: Mining the First Party Data VeinAs regulation and data deprecation across browsers and operating systems moves t ...
- Google Leads In Negative Media Perception Around AI, EthicsConcerns over how the technology will be used continue to undermine grow ...
- Google Hit With UK Antitrust Probe Into Ad-Technology RolesThe UK's competition watchdog announced another investigation into Google for potential antitru ...
- Yahoo And Hivestack Announce Global Programmatic DOOH PartnershipYahoo has announced a partnership with independent programmatic DOOH ad-tech firm Hivesta ...
- Discovery+ Bows Two New Interactive CTV Ad FormatsOne clickable format generates a promotional followup email, while the other allo ...
