- Ex-Pfizer, ConcertAI Executive Brings Pharmaceutical Expertise To Constellation Agency
Digital News Daily, Colin Kirkland - Friday, December 23, 2022
Gunn's appointment comes at a time when Constellation s doubling down ...
- Kinsella Leaving InnovidXP Post
Digital News Daily, Karlene Lukovitz - Monday, December 19, 2022
Kinsella was president of TVSquared when Innovid acquired it in March. ...
- Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, December 1, 2022
Yahoo Ad Tech will migrate its ad-tech workloads, including media-buying and supply-si ...
- Carbon Offsetter Good-Loop Taps London-Based Ad Vet Thomas As CMO
MediaDailyNews, Joe Mandese - Thursday, December 1, 2022
Good-Loop helps marketers and agencies build campaigns via "green" ad tags a ...
- Propel Software Names Former Salesforce And Accenture Exec Ross Meyercord CEO
Email Marketing Daily, Ray Schultz - Wednesday, November 30, 2022
Co-founder Ray Hein will become the firm's chief strategy officer. ...
- Kumar Named SVP, Advertising Platforms For Audacy
MAD, Fern Siegel - Tuesday, November 15, 2022
The company touted her "deep ad tech platform experience and forward-thinking busine ...
- Reddit Raids Top Ad Execs From Google, Pinterest
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, November 15, 2022
Reddit has announced the hiring of two execs in its ad busine ...
- IAB Tech Lab Tackles Universal Standards For Streamlining Buys Across TV Environments
Advanced TV Insider, Karlene Lukovitz - Thursday, November 10, 2022
Initiative has a roadmap for setting technical standards and creating a structu ...
- Trade Desk, Narrative Team To Make Data More Efficient, Secure
MAD, Fern Siegel - Tuesday, November 1, 2022
Brands and publishers can also transform their CRM and behavioral data in ...
- Court Confirms Ruling Against Ad-Tech Company Over Tracking
Digital News Daily, Wendy Davis - Wednesday, October 19, 2022
In a defeat for ad-tech company NaviStone, a federal appellate court th ...
- Crisp, The Trade Desk Team In Media-Buying Efforts
MAD, Fern Siegel - Tuesday, October 18, 2022
Brands will have inventory data from 40 retailers to enhance digital med ...
- Retail Loses Billions To Unauthorized Coupon Use, Clean.io Reports
Search & Performance Marketing Daily, Laurie Sullivan - Monday, October 17, 2022
Third-party companies like Honey, RetailMeNot and Capital One Shopping are impacting affilia ...
- Criteo Adds Execs To Enhance Commerce Media Platform
MAD, Fern Siegel - Thursday, October 13, 2022
The new hires will build out Criteo's Commerce Media Platform to he ...
- Emodo's New Mobile Native Ad Offering Focuses On Creative, With Power Of AI
Digital News Daily, Colin Kirkland - Wednesday, October 12, 2022
With the loss of mobile IDs, Ericsson's mobile ad-tech division Emodo h ...
- Where Are The Ad-Tech Advocates For The Open Web?
Media Insider, Dave Morgan - Thursday, October 6, 2022
With the exception of The Trade Desk's CEO Jeff Green, we ha ...
- DoubleVerify Launches Attention Measurement, Mondelez First To Use
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, October 5, 2022
DoubleVerify on Wednesday announced the launch of the DV Attention Lab wi ...
- LoopMe Names Former OMD CEO Mainardo de Nardis To Board Chair
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, October 4, 2022
Mobile ad platform LoopMe announced Tuesday that Mainardo de Nardis will jo ...
- GroundTruth Taps Brandon Rhoten As CMO
People on the Move, Fern Siegel - Thursday, September 29, 2022
Rhoten will be responsible for developing go-to-market strategies for GroundTruth's ad produ ...
- Google Shutters Stadia Cloud Gaming Service, Plans To Use Tech Elsewhere
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, September 29, 2022
Google announced plans to shut down its cloud gaming service Stadia ...
- Niantic Launches Lightship VPS For Web, Bringing Real-World Metaverse To The Browser
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
Niantic has announced the launch of Lightship VPS (visual positioning system), ...
- In-Game Ad Platform Bidstack Expands U.S. Operation, Hires Jude O'Connor As CRO
Digital News Daily, Colin Kirkland - Thursday, September 22, 2022
In-game ad and video-game monetization platform Bidstack announced Thursday that Jude O'Conn ...
- Marketers See Bigger Need For IT Help As Technology Becomes More Advanced
Research Intelligencer, Robert Williams - Monday, September 12, 2022
Roughly four out of five marketers said they believe IT teams wi ...
- IT Teams Should Have More Accountability For Marketing ROI, Study Says
Search & Performance Marketing Daily, Laurie Sullivan - Friday, September 9, 2022
Some 75% of marketers surveyed said IT teams are responsible for givi ...
- Ad-Tech Company NaviStone Asks Court To Reconsider Privacy Claim
Digital News Daily, Wendy Davis - Wednesday, August 31, 2022
NaviStone is urging a court to revisit its decision to revive ...
- Appeals Court Revives Ad-Tech Company's Antitrust Claims Against Google
Digital News Daily, Wendy Davis - Monday, August 29, 2022
Google must face antitrust claims brought by the Atlanta-based online ad te ...
- Sephora Fined Over Alleged Privacy Violations, Global Opt-Out Failure
Digital News Daily, Wendy Davis - Wednesday, August 24, 2022
Sephora has agreed to pay $1.2 million to settle allegations that ...
- Minority Founded And Publicly Traded Direct Digital Holdings Appoints First Chief Growth Officer
Search & Performance Marketing Daily, Laurie Sullivan - Monday, August 22, 2022
Direct Digital Holdings, a Houston-based ad-tech group that went public in Februa ...
- Criteo Faces $65M Fine In France For GDPR Breaches
Performance Marketing Insider, Laurie Sullivan - Monday, August 8, 2022
EU data protection regulators hit French ad-tech company Criteo with a $ ...
- Walmart Connect Evolves Partnership Program To Expand Advertiser Support
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, July 28, 2022
Advertisers working with Walmart will soon have the option to tap in ...
- Ad-Tech Firm Tremor To Buy DSP Amobee For $239M
Television News Daily, Wayne Friedman - Monday, July 25, 2022
The deal is intended to expand Tremor's demand-side market share, the compa ...