Tag results for "ad technology"
- Roku To Serve Up Ad Data Via Microsoft, Shoppable Ads, New Ad Integration OppThe Microsoft deal allows for linking ad exposure to online searches. ...
- NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBsThe new interface, which will launch in the second half of th ...
- Veteran Agency, Advanced Ad Exec Michael Bologna Joins Interactive TV Company BrightLineBologna will work with TV networks looking to broaden interactive ad produ ...
- Ericsson's Ad-Tech Company Emodo Builds Out Suite, Expands GloballyEmodo built a solution for context and creative to support brands ...
- It's The Demand Chain, StupidThe most important word in digital media, especially programmatic, is "demand," n ...
- Roku Tests Dynamic Linear TV Ad InsertionAMC, Crown Media, Discovery and Paramount have signed on for DLA, repor ...
- Zynga Began Building An Ad Network By Buying Ad-Tech CompaniesZynga continues to build a next-generation ad platform to serve the enti ...
- Why Web3/Crypto Will Be Good For Open Ad TechWeb3 ad tech won't be about building massive databases and squeezing o ...
- Google Announces $35M Support For UkraineAlphabet/Google CEO Sundar Pichai met with government officials in Warsaw, Poland ...
- Amazon, Apple, Google, Meta Face New EU Regs: Could Alter Business ModelsThe European Union passed landmark antitrust regulations late Thursday. The regulations, expect ...
- Does Amazon's DSP Meet The Demands Of Digital Marketing?Amazon's DSP offers a wealth of proprietary data and inventory to advertise ...
- With A Gazillion Possible Choices, Gimbal/true[X] Settles On 'Infillion'"The fact that we build technology for a complex and fragmented indust ...
- PMG Teams With Kerv To Bring 'Shoppable' Video To TikTokThe breakthrough follows a series of similar integrations developed by Kerv f ...
- Invidi Starts National Addressable TV PlatformInvidi is starting up a new ad platform that will allow programme ...
- Criteo Shows The Future -- Sort OfA woman confronts many future versions of herself in this Criteo ...
- BMO Initiates DoubleVerify With An 'Outperform' RatingCiting long-term demand from the digital ad industry for its verification, fra ...
- Walmart, Walgreens, Other Retailers' Online Ad Biz Could See Soaring Ad ProfitsMajor retailers have built in-house ad teams and tech that allow th ...
- IAB Tech Lab Unveils 2022 Product Road MapOn the roadmap are the development of technical standards to accelerate grow ...
- IAB Tech Lab Forms Digital Advertising Privacy Technology Working GroupThe group aims to help the digital advertising industry find alternatives ...
- Acxiom Teams Up With Treasure Data On IdentificationThe arrangement will help brands market in a cookieless ecosystem, the fi ...
- MNTN Raises $119 Million In Funding Round Led By BlackRock, Fidelity ManagementThe funding round follows the firm's unveiling in December of a n ...
- Roku Unveils Nielsen Digital Ad Ratings Guarantee Ahead Of UpfrontRoku claims its OneView is the first ad-buying platform to enable Niels ...
- System1 Goes Public On The NYSE, Virtually Rings The BellThe System1 team declined to go to New York to ring t ...
- IAS Adds Live Quality Measurement For CTV CampaignsThe reporting platform now enables media quality measurement for campaigns with C ...
- Traction Adds LinkedIn Marketing Solutions To Client RosterSeparately, Babs Rangaiah has joined the San Francisco-based firm as senior partn ...
- Sorrell's S4Capital and Stanhope Capital Group Launch New Venture Capital FundFund seeks to raise up $150 million to invest in early-stage technolo ...
- Industry Moving Into A Post-Advertising World, Brandtech Group Founder Says"The metaverse will turbocharge the movement from profit to purpose," says Dav ...
- Worried About Too Many, Or Too Few, Ads On Streamers? That's The Wrong QuestionConsumers may be more concerned about the private data advertisers are glean ...
- M&C Saatchi Confirms 'Preliminary Approach' From Ad Tech Firm Advanced/AdvTThe tech firm is run by Vin Murria, who is also ...
- Spotify Launches In-App Clickable Podcast AdsSpotify has introduced a podcast ad feature designed to turn awareness in ...
