Tag results for "ad technology"
- Digital Media Records Soaring Stock Gains In 2021, Netflix, Facebook Lead EffortsTraditional TV-centric media generally headed south, including Walt Disney and Discovery. Howeve ...
- Why Web3/Crypto Will Be Good For Open Ad TechWeb3 ad tech won't be about building massive databases and squeezing o ...
- Microsoft To Acquire Xandr, Expand Programmatic AdvertisingAT&T has agreed to sell its programmatic ad-technology unit Xandr to Microsof ...
- Meta Hires Former Broadcom, Intel Vet Bjorlin As VP, Infrastructure Hardware EngineeringFor Meta to hire top engineering talent who spent time at tho ...
- FTC Moves Toward Privacy RegulationsSignaling a crackdown on privacy, the FTC said it is considering crafti ...
- Travel Site Leverages Data & Analytics in OOH Brand CampaignHow do you grow your brand in an extremely fragmented market? F ...
- Lotame And LiveRamp Expand Customer ID PartnershipBrands are facing an increasingly fragmented ad-tech system, Lotame notes. ...
- Criteo To Acquire IPONWEB To Increase Media Trading CapabilitiesGlobal tech company Criteo S.A. has entered negotiations to acquire ad-tech compa ...
- IAB: How Marketers Can Avoid Negative Consequences From Bias In AIBias has become a challenge of technology. Consumers and policymakers have concer ...
- 'Markets Insider' Teams With Hashtag Labs To Maximize Revenue, Load TimesHashtag Labs' platform, HTL BID, said it is enhancing the site's pre-existi ...
- Dow Jones Data Identifies B2B Content-Targeting StrategyTrigger moments that prompt business-to-business marketers to choose a new ad-tech provid ...
- Let's Not Screw This UpNow, more than ever, as ad tech invades the world's media scree ...
- Media.Monks Takes Brands Into The MetaverseMedia.Monks Chief Growth Officer Joe Olsen is so passionate about the futu ...
- Acxiom And Adobe Form Data Platform To Help Firms Bridge Martech/Ad Tech GapClients can use the combined tools to leverage first-party data instead ...
- Merkle CTO Jumps To Zeta Global, Company Demonstrates Continued GrowthMobley comes to Zeta with more than 26 years of experience ...
- Redbox Signs FreeWheel For Programmatic Across Streaming PlatformsThe partnership is designed to provide easy access to ad inventory acro ...
- Geopath Restructures Board, Adds More Ad RepresentationThe move follows the ouster of former president Kym Frank earlier th ...
- Google Builds Support For High-Tech Next-Gen Digital NewsroomsOrganizations using the News Revenue Engine will own their data and c ...
- Mozilla Questions Google Plan To Thwart FingerprintingA recent Google proposal to thwart "device fingerprinting" -- a controversial tracki ...
- Google Pushes FLoC Testing To Q1 2022Google's update for Privacy Sandbox delays testing for several APIs, such ...
- Xandr Intros Catalog To Simplify Access To Online Video, CTV DealsThe Premium Video Catalog streamlines the process of buying inventory to overco ...
- 24/7 Founder David Moore Merges Startup Into Public Company That Pays Consumers For Ads"There is no other public company that has the focus to integra ...
- Quantcast Platform Unveils Cookieless InnovationsAccording to the company the new innovations help advertisers reach audiences witho ...
- ispDigital Acquires 'Cognitive Marketing' Firm Happyfication, Integrates With DigilantRodes family-controlled ISPD says it will help marketers "leverage data-driven marketing acro ...
- Marketing Veteran Bradford Joins MNTN As Chief Growth OfficerBradford was most recently the President of Honey, an e-commerce platform acquir ...
- DOJ Preparing To Sue Google Over Alleged Ad Monopoly: ReportAntitrust officials have stepped up their investigation of Google's behavior in t ...
- Stirista Aids Ad Council And American Lung Association With Free Digital Awareness CampaignStirista, which focuses on data-driven SaaS marketing solutions, worked with the ...
- Walmart Launching DSP With The Trade Desk, Will Connect Online With In-StoreWalmart Connect, the retailer's media arm, will launch a demand-side platform wi ...
- New Marketplace Activates Linear TV Ad Inventory Through Digital PlatformsThe open marketplace platform was designed to give advertisers and agencies accustom ...
- Report Reveals Incessant 'API' Updates Draining Marketer, Agency ResourcesWith 51 updates this year, TikTok has had the greatest number ...
