Tag results for "ad technology"
- CMO-CIO Relationship Needs Tightening To Improve Performance: CMO Council ReportThe findings suggest only 1 in 4 marketing organizations say they ha ...
- Buy- And Sell-Side Execs Join New TV Data Initiative Advisory GroupMajor agencies, advertisers, broadcasters, streamers and platforms are on board to he ...
- Warner Bros.' Deepfake Campaign Brings Reminiscence To EveryoneThe campaign is built on D-ID's deep-learning technology that animates still phot ...
- CivicScience Launches Ad Business, Taps Into First-Party Research, Publisher DataCivicScience execs spent the last few months securing initial funding for t ...
- Firefox Beefs Up Cookie Deletion CapabilitiesMozilla's Firefox browser is rolling out a new feature that it sa ...
- Criteo Tests Google FLoC, Crosses Paths With Yandex TrialsCriteo participated in Google's first FLoC Origin Trial in an effort ...
- Consumer Location Data Tracker Ground Truth Granted MRC AccreditationThe accreditation follows an extensive MRC audit and covers Ground Truth's locatio ...
- New Bill Would Ban Behavioral Targeting Of MinorsThe Protecting the Information of our Vulnerable Children and Youth Act, introduc ...
- IAB Tech Lab Launches Open-Source InitiativeThe new group aims to enhance transparency and serve as a collaborati ...
- DoubleVerify Adds Brand-Safety Solution To YouTube, Offers Turnkey Safety-Floor OptionAdvertisers can now use brand-safety floor controls and suitability tiers on YouTub ...
- OOH Agency Talon America Debuts Data Management Platform AdaThe platform launched in the UK in 2019, with McDonald's, Virgin Medi ...
- NAI Launches Opt-Out Ad Targeting Based On Hashed Emails, Partners Include Google, Verizon MediaGoogle, Oracle Advertising; Neustar; Criteo; Inmar Intelligence, previously OwnerIQ, and Verizon Med ...
- Ad-Tech Startup Launches Carbon Tag, Utilizes Tree-P-M ModelIn what may well be an industry first, an ad-tech startup h ...
- Performance Agency Tinuiti Acquires OTT/CTV Buying Firm Bliss Point MediaThe deal will enable Tinuiti to reintroduce its OTT division as Streaming ...
- Cisco Exec Breaks The Glass Ceiling: Standing Out in a Predominantly Male IndustryCisco's Diane Sidden talks overcoming gender bias, standing out, and her fir ...
- 6 Keys To Automating Your AgencyAgencies can operationalize highly complex processes that stretch employees' capacities, like analyzi ...
- How Agencies Acquire Data And Their Greatest NeedsHalf of agencies participating in a study outsource data functions and ci ...
- Half Of Microbusiness Owners Experiencing Negative Impacts From COVID-19Yahoo Small Business today released findings of the 2021 Microbusiness Outlook Repor ...
- Microsoft Grows Legal Team, Admits Rising Tech RegulationsMicrosoft will increase its legal and corporate affairs unit by 20%, repor ...
- Innovid Files For IPO Through SPAC Merger With ION Acquisition CorpSPACs -- special purpose acquisition companies -- are becoming increasingly popular ...
- Invidi, Irdeto Intro 'Instant' Addressable Tech For Cable Set-Top BoxesThe solution is expected to be of particular interest to pay-TV operato ...
- Google's Delay On Cookie Removal Offers Limited Reprieve For PublishersPublishers can be forgiven if they're suspicious of Google's proclaimed support f ...
- Google Gives Ad-Tech Companies A Reprieve... For NowGoogle's decision to delay its cookie-blocking plan might benefit ad-tech companies ...
- Integral Ad Science Sets IPO Terms, Suggesting A Valuation Up To $2.5BIntegral Ad Science has joined a growing list of ad-tech companies fili ...
- EU To Investigate Google Over Ad-Tech Systems, Privacy Plans"We are concerned that Google has made it harder for rival onli ...
- Ad-Tech Company NaviStone Prevails In Privacy BattlesTech company NaviStone has defeated two privacy lawsuits in Pennsylvania and Californ ...
- IAB Tech Labs Faces GDPR Ad-Tech CaseThe Irish Council for Civil Liberties is pursuing a GDPR case against I ...
- Opera Builds Ecommerce Browser, Offers Brands Targeted AudiencesThe development team is working with Amazon, eBay and others to integra ...
- MediaMath Revives Sale ExplorationThe DSP paused its exploration of a sale last year amid t ...
- Revcontent Sold To Investment CompaniesRevcontent, an ad-tech content-recommendation engine, has sold its assets to Star Mounta ...
