Tag results for "ad technology"
- Kochava Acquires DigiCenter And Adds Emails To Its CollectiveKochava helps firms with attribution and measurement. It now has 1 billi ...
- Email Newsletter Publishers Offered New Native Ad ToolLiveIntent Native Ad Blueprints enables publishers to streamline the serving of nati ...
- Advocates Call For New Curbs On Junk-Food MarketingThe U.S. "has continued to rely on an outdated self-regulatory model th ...
- DSP Trade Desk Reports Big Gains, Warns Of Future DeclinesThe Trade Desk's Q1 revenue was $220 million for the period wi ...
- A Conversation With Gila Wilensky On Xaxis' 10th AnniversaryIn a wide-ranging, free-wheeling Q&A, U.S. President Gila Wilensky helps define wh ...
- Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail SuggestsPublishers are betting on the rise of automated deals offering the sca ...
- Media Agency Execs Indicate YouTube Will Benefit Most From Shifts In TV Ad SpendingBy a margin of more than two-to-one over its next-closest competitor, U. ...
- Contextual Ad Developer GumGum Reaps $75 Million Investment From Goldman SachsGumGum, an enterprising ad-tech firm specializing in creating contextual targeting and ...
- Texas-Led Antitrust Case Misunderstands Online Ads, Google Tells Court"The government intervention sought by plaintiffs would do significant harm to t ...
- Data Alternatives: What Marketers Can Do To Increase PerformanceAffinity Solutions commissioned Forrester Consulting to evaluate companies' readiness to work wi ...
- Four Seasons Aggressive SEM Campaign Pays OffHow does a global brand like the Four Seasons Hotel & Resor ...
- Founders Of GoTo.com, OpenX Launch CTV Media-Buying, Performance Platform Based On SearchtvScientific, a TV ad-tech company, on Tuesday launched an end-to-end CTV buyi ...
- Roku Dominates CTV Ad Views In Second-Half 2020Roku tops Amazon Fire TV in terms of premium video advertising vi ...
- Ad-Tech Firm TripleLift Acquired By Private Equity FirmTripleLift, a pioneering ad-tech company utilizing computer vision and machine learning ...
- Fox Ad Sales Moves To Unified Cloud-Based PlatformThe move to Operative's sales management platform will allow Fox to overs ...
- Ad-Tech Firm DoubleVerify Sees Revenue Gains, Monitors CTV Fraud IncreaseBased on its analysis, the company says fraud impressions rose 220% ...
- Xandr Partners To Improve Contextual CapabilitiesInvest DSP users can now access IAS contextual segments to target suitab ...
- Attention Metrics Startup Gets Attention Of Ad Industry's Elite Research Thinkers, Names Them To BoardAdelaide, an ad-tech firm marketing attention-based media ratings, has gotten the attenti ...
- Intelligent Audience Tool Debuts For Publishers, BrandsThe Quantcast ad tech platform creates predictive models that interpret live da ...
- MadHive Offers OTT/CTV Forecasting Tool Tor TV StationsThe Audience Forecaster will help address big industry problems in the O ...
- Centro Acquires Paid-Search Ad Platform To Build Into BasisCentro today announced the acquisition of QuanticMind, which develops predictive ad te ...
- Q4 CTV Ad Impressions Drop Slightly, Desktop Video GrowsTV and video ad-tech company Extreme Reach says video on desktop ...
- How To Build Support For A Customer Data PlatformMarketers who lobby for a dedicated CDP often have to convince the ...
- News Corp. Strikes Global News Payment Deal With Google, Emphasizes AustraliaNews Corp. this morning announced what it described as a "historic" three-ye ...
- Industry Must Collaborate On Privacy Initiatives, Says IBM Watson Advertising Global HeadIBM is betting on AI to become the backbone of the cookiele ...
- Moosejaw Settles Privacy Claims, But Ad-Tech Company NaviStone Aims To Continue BattleCalifornia resident Jeremiah Revitch has reached a settlement with Moosejaw and ...
- WideOrbit Integrates Tru Optik ID Resolution For Audio Audience TargetingThe integration will enable advanced audience targeting of audio audiences across connect ...
- TVSquared Bows Cross-Platform Standardized TV Measurement SolutionADvantage XP is a tier within its ADvantage analytics platform designed ...
- Cadent, Premion Expand TV Identity Graph PartnershipCadent Viewer Graph, Cadent's proprietary, cookie-less matching technology, will unify audiences acro ...
- Magnite Intros Open Beta For CTV/OTT Unified Decisioning SolutionThe solution is designed to help CTV/OTT publishers maximize yield by allowi ...
