Tag results for "ad technology"
- DPAA Expands Board: Adds Digital Media, Programmatic ExpertsDPAA on Tuesday will announce that Ivan Markman, Verizon Media chief busine ...
- Firefox Starts Blocking 'Supercookie' TrackingThe newest version of Mozilla's Firefox browser includes a feature aimed ...
- Biden Names Slaughter Acting Chair Of FTCSlaughter has emerged in recent years as one of the agency's toughe ...
- Targetspot To Integrate Tru Optik ID Resolution Tech For Streaming AudioThe integration will allow buyers and sellers to identify and segment audienc ...
- Canoe Ventures Sees Impression Declines For DAI Advertising In 2020Currently, Canoe says the majority (80%) of its ad campaigns have ...
- Simpli.fi Acquires ERP Software Developer To Improve Workflow Across All MediaCombining services with The Advantage Software Company aims to improve performance a ...
- Google Attempts To Debunk AG Paxton's Attack On Company's Ad-Tech BusinessGoogle set the record straight Sunday about a complaint filed in Decemb ...
- Why Sorrell's S4 Capital Acquired Performance Agency Metric TheoryS4 Capital began 2021 with two major U.S. acquisitions, including performance agen ...
- FreeWheel To Buy Beeswax Programmatic PlatformThe acquisition, set to close in January, will expand FreeWheel's programmatic capabiliti ...
- Ampersand AND Platform Adds 500+ Polk AudiencesThe Polk audiences are available to clients on both the managed servi ...
- Freewheel Names Mark McKee U.S. CROMcKee had been acting chief revenue officer since January 2020. ...
- Comcast's FreeWheel: Push For Big TV Network Clients, Promotes McKee As CROWith Comcast's FreeWheel looking to gain more business in the ad-server spa ...
- ANA Criticism Of Apple Is Occasion To Tout Publisher StrengthsPublishers need to continue developing first-party data about their audiences, which wi ...
- Centro Becomes First DSP To Integrate With OpenWeb, Keeps 'Conversations Civil'The partnership gives Centro the ability to deliver programmatic ads to 1,0 ...
- ANA Blasts Apple's Newest Move Against Tracking CookiesApple's latest move in a long-running battle over online privacy involves clampi ...
- Comcast FreeWheel To Automate Schedule For NBCU Linear TV AdvertisingRamping up its addressable advertising, FreeWheel will employ its digital ad-server AutoSchedul ...
- Nielsen To Launch Identity Graph ID Measurement System In 2021Nielsen is starting up its own identity graph ID resolution system f ...
- Roku Tops OTT, CTV Ad Share, Q3 Industrywide Ad Revenues Up 70%: SurveyNearly 50% of all programmatic OTT and CTV advertising goes to Ro ...
- Eye-Tracking TV Technology Company TVision Adds Person-Level DataEye-tracking TV tech company TVision has added person-level measurement data now bei ...
- Lotame Nabs Former Verizon Media VP Eliza Nevers, Pushing To Keep An Open WebNevers held leadership positions in product and strategy at Verizon Media, Advertising.co ...
- Agencies, Advertisers Are Not Prepared For A Post-COVID-19 EraMarketers don't fully understand technology's role in driving business and media goal ...
- Beachfront Strikes VOD Deal With Canoe VenturesAd-tech, supply-side platform Beachfront can now sell real-time cable-system generated video-on-demand invento ...
- AMC, Via Canoe, Launching National Addressable Campaign Across Multiple DistributorsAMC will run multiple ads as a single order across Comcast a ...
- Marketing, Media Pros Not Masters Of Their Tech DomainsAn ID Comms report finds just 14% of marketers claim to understa ...
- President-Elect Biden: Where The Brands SitHow will the next administration affect advertising? Centro CEO Shawn Riegsecker call ...
- Verizon's Newsroom To Use Blockchain For Full TransparencyThe initiative -- a proof of concept built with MadNetwork's open-source blockcha ...
- Can Consumers Control Their Own Data? Andrew Yang Thinks SoThe issues that face tech and media have been made clear ...
- DSP Criteo Sees 10% Revenue Decline In Q3Criteo, which continues to struggle with revenue gains vs. a year ag ...
- The DMP Is MIA, But CDP Is VIPWhat I find amusing is how similar the promise and vision ...
- Agencies Will Shed 52,000 Jobs In U.S. Through 2021, Forrester PredictsCreative talent flooding into the marketplace will spur a new wave ...
