Tag results for "ad technology"
- Ad-Tech Group Warns Of Drawbacks In Potential CCPA LoopholeBrands and publishers "should be thinking twice, maybe three times," before taki ...
- Merkle's In-House Consultancy Filter Taps Paris As CEOThirty-year industry veteran Paris most recently served at Deloitte Digital as managi ...
- From 'Selling' To 'Sharing' Information: CPRA May Expand Opt-OutsThe CCPA may be just the beginning -- the California Privacy Righ ...
- IBM Watson Advertising Expands Suite, Makes Artificial Intelligence The BackboneThe capabilities allow brands to reach consumers under strict privacy guidelines. Nielse ...
- Ampersand Linear And Streaming Ad Platform To Launch Self-Serve CapabilityThe self-serve function's beta test is expected to run through the e ...
- FreeWheel Strata Platform Adds FastPay Media-Payments SystemFastPay lets media buyers automate and directly transfer funds to their med ...
- Former Google Engineer Joins Instacart As VP Of Engineering, AdvertisingVik Gupta, who joins the company from Google, has worked with ma ...
- Discovery, Magnite Extend Relationship To Streaming In Overseas MarketsDiscovery, which has been working with the Magnite sell-side advertising platform ...
- FTC's Slaughter: Most Commissioners Support Investigation Of Ad Tech"There's an enormously opaque black box into which our data goes th ...
- Location Ad-Tech Firm Gimbal To Acquire Disney's True[x]True[x], an innovative ad-tech company acquired by Disney as part of i ...
- Microsoft Takes On DeepfakesMicrosoft's partnership with the AI Foundation makes the tools available to organizatio ...
- Discovery Buys Ad-Tech Startup In Lead-Up To 2021 Streamer LaunchAdSparx gives Discovery the video platform engineering capabilities for delivering personalized a ...
- If Antitrust Claimed Google Maps, The Company Might Simply Recreate ItWhen it inevitably comes, the U.S. vs. Google will be the mo ...
- What SimilarWeb CMO, CTO Have In Common, And What They Don'tSimilarWeb's Kevin Spurway and Ron Asher both had an interest in technolo ...
- Trump's Potential Supreme Court Picks Include Big Tech CriticsRepublican Senators Josh Hawley and Ted Cruz are on the roster ...
- TripleLift Taps OMD Veteran Winkler For New Strategy RoleBen Winkler has been appointed senior vice president, agency strategy, a ro ...
- IPG's Kinesso Launches Developer CommunityDesigned to more efficiently develop tools, apps and systems the platform ...
- 3D Search, Physna Readies A Google Ads Auction-Based ModelDevelopers are working to implement an advertising model where brands can participa ...
- Diversity Data Shows Apple, Google, Microsoft, Facebook Fail To DeliverDiversity in the tech industry is crucial for technical progress as compani ...
- Tribune Licenses WaPo's Ad Tech, More Tribune Newsrooms ShutterTribune Publishing will license The Washington Post's revenue platform Zeus Technology ...
- Ad Industry Opposes FTC's Proposed Security Regulations For Financial InstitutionsThe FTC's proposed changes could affect a broad swath of non-financial compani ...
- Disney, Viacom, Others Will Limit Data Collection To Settle Children's Privacy Battle"Children will be protected from advertising based on any past online activiti ...
- Firefox Takes New Step To Stop Tracking By Ad Tech CompaniesMozilla's Firefox will attempt to shut down "redirect tracking" -- a techniq ...
- Ad Industry Launches New Organization, Will Push Google And Apple On TrackingThe ad industry is forming a new organization that aims to convin ...
- Google Not Yet Invited To Join Ad Industry Group To Solve A Problem It Helped To CreateThe Partnership for Responsible Addressable Media, announced Tuesday, includes trade groups, bran ...
- 'Advertising,' 'Data' And 'Targeting' Loom Large During Big Tech Hearings"Advertising" and "marketing," and especially their use of "data," "targeting," and t ...
- Simulmedia Ramps Up TV-Like Ad Efforts For Video Game Platforms, Hires EA's MaddenThe effort is intended to use Nielsen's smart TV viewership data ...
- Just Say Yes -- Pandora's Interactive Ads Will Tell You What Comes NextListeners who say yes will get a continuation of an ad. ...
- IPG's Acxiom Unveils Latest Integration Offering, ConneCXionsThe main idea is to combine Martech tools like customer data platfor ...
- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind EffortOneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
