- Discovery Launches New Cross-Channel Product, OneGraph, With LiveRamp Behind Effort
Television News Daily, Wayne Friedman - Tuesday, July 14, 2020
OneGraph, using Discovery's data, will offer marketers a platform to analyze Discovery ...
- Ad-Tech Platforms Rubicon, Telaria Rebrand As Magnite Post-Merger
MediaDailyNews, Wayne Friedman - Tuesday, June 30, 2020
Telaria and Rubicon Project, which completed a merger back in April, n ...
- Quora Becomes A WFH Workforce Built On Diversity
Search & Performance Marketing Daily, Laurie Sullivan - Thursday, June 25, 2020
Quora on Thursday became a "remote-first company." The company's CEO explained th ...
- NAI Issues New Recommendations Regarding Location And Health Data
Digital News Daily, Wendy Davis - Wednesday, June 24, 2020
Ad companies that share highly sensitive information with law enforcement authorities a ...
- Small Business Advertisers Sue Google For Antitrust Violations
Performance Marketing Insider, Laurie Sullivan - Wednesday, June 24, 2020
Several business entrepreneurs have filed a class action accusing Google of creati ...
- Eyeota Brings Audience Segments To Facebook, Instagram, Pinterest, Snapchat, Twitter
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, June 23, 2020
Eyeota announced on Tuesday that its audience models are now available f ...
- Is RegTech The New Ad Tech?
RTBlog, Joe Mandese - Monday, June 15, 2020
That was one of the questions raised during a symposium hosted ...
- Ad Campaign Calls For Google Breakup As Alphabet Shareholder Meeting Begins
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, June 3, 2020
Freedom From Facebook & Google has launched a digital ad campaign targeti ...
- Lotame Appoints Rock-And-Roll Dreamer, Entrepreneur To Lead Latin America Expansion
Search & Performance Marketing Daily, Laurie Sullivan - Monday, June 1, 2020
Lotame's managing director of Latin America says the company is helping clien ...
- OMD's Geraci Joins Ad-Tech Company Adcuratio Media
Television News Daily, Wayne Friedman - Monday, June 1, 2020
Longtime Omnicom Media Group executive Chris Geraci has joined Adcuratio Media, ...
- Comcast, Charter, ViacomCBS Take Equity Stake In Advanced TV Data Platform Blockgraph
Television News Daily, Wayne Friedman - Friday, May 29, 2020
The deal provides aggregated, anonymized data to be used in advanced advertisi ...
- Justice Department Reportedly Prepping Antitrust Suit Vs. Google
Digital News Daily, Wendy Davis - Friday, May 15, 2020
The Justice Department and state attorneys general are preparing to sue Goog ...
- Conductor $1M COVID-19 Relief Grant Kicks Off
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 5, 2020
Conductor plans to expand its grant program to businesses helping to st ...
- How Brands Can #BackNotBlock Publishers
London Blog, Jessica King - Friday, May 1, 2020
Would you really not want your brand name appearing next to ...
- Beachfront: Connected TV Needs Spot Pricing For TV Commercial Breaks
Television News Daily, Wayne Friedman - Friday, May 1, 2020
Supply-side publishing ad-tech platform Beachfront will allow publishers to auction off a ...
- COVID-19 Fallout: How Badly It's Shaking Ad Industry Across Regions And Categories
Digital News Daily, Laurie Sullivan - Thursday, April 23, 2020
PubMatic data shows how advertisers have changed their ad spend across k ...
- Pandemic Drives Google, Microsoft, Others To Innovate Faster, Amp Up Video
Search & Performance Marketing Daily, Laurie Sullivan - Friday, April 17, 2020
Google plans to add more options for its Meet videoconferencing service, a ...
- AMC Networks Offers Upfront Platform For Agencies, Marketers
Television News Daily, Wayne Friedman - Thursday, April 16, 2020
The "Upfront Connect" site is a client-exclusive platform, which includes "The Screeni ...
- Survey Finds Marketers Planned Lower TV Ad $ Pre-Pandemic, Considered TV Relatively Less Effective
MediaDailyNews, Joe Mandese - Tuesday, April 14, 2020
In the period prior to the impact of the pandemic on t ...
- UK Ministers Call On Brands To Advertise Next To COVID-19 Stories
Around the Net In MAD London, Sean Hargrave - Thursday, April 9, 2020
"The Guardian" is reporting on the Government calling for advertisers to suppo ...
- Advertisers Must #BackdontBlock Trusted COVID-19 Media
London Blog, Sean Hargrave - Thursday, April 9, 2020
Advertisers must disarm blocklists that stop brand names from going near COVID- ...
- Blacklisting Of COVID-19 Content Costs UK Newspapers GBP50m
Around the Net In MAD London, Sean Hargrave - Wednesday, April 1, 2020
UK newspapers are set to lose GBP50m in digital ad sales becau ...
- Twitter's MoPub Agrees To Settle Privacy Lawsuit
Digital News Daily, Wendy Davis - Tuesday, March 31, 2020
Twitter's MoPub has agreed to settle a class-action complaint alleging the compa ...
- NBCU Starts Massive COVID-19 PSA TV Effort With Talent, Marketers, Ad Tech
Television News Daily, Wayne Friedman - Friday, March 27, 2020
Over a dozen marketers and ad-tech companies have donated commercial airtime, servi ...
- Amazon, AT&T, Google, Facebook, ON24 Rush To Increase Support For Live Events
Digital News Daily, Laurie Sullivan - Monday, March 23, 2020
Country band Brian Lynn Jones & the Misfit Cowboys took to Facebo ...
- Disney Looking To Sell TrueX Interactive Ad-Tech Company: Report
Digital News Daily, Karlene Lukovitz - Thursday, March 19, 2020
TrueX, part of Disney's acquisition of 21st Century Fox assets last yea ...
- Comcast FreeWheel Postpones Upfront Due To Coronavirus Concerns
Television News Daily, Wayne Friedman - Thursday, March 5, 2020
Comcast FreeWheel's "NowFront" upfront event had been scheduled for March 12 ...
- MGID Becomes Exclusive Native Ad Provider For 'Newsweek'
Publishers Daily, Melynda Fuller - Wednesday, March 4, 2020
'Newsweek' will implement MGID's content recommendation units throughout its digital properties. ...
- Media Stocks Down 14% For Week, Coronavirus Concerns Remain
MediaDailyNews, Wayne Friedman - Friday, February 28, 2020
Although media stocks were hit with dramatic weekly declines along with t ...
- EU Creates New Data, Artificial Intelligence Plan
Search & Performance Marketing Daily, Laurie Sullivan - Wednesday, February 19, 2020
The European Union on Wednesday released a plan to create one mark ...