With the upfront TV advertising market date still unknown, AMC Networks is now launching an upfront site to help marketers screen new programming and consider new advertising opportunities.
In early March, AMC Networks was one of the first TV network groups to abandon its traditional live TV upfront presentation -- events that preview new TV content for the upcoming TV season.
At the time, AMC said it would focus on individual conversations with marketing clients and its media agencies.
The “Upfront Connect” site is a client-exclusive platform that includes “The Screening Room,” which provides access to full series and previews, as well as allowing marketers to look at ad partnership opportunities for each show.
In addition, AMC Networks has started a branded-content studio, “The Content Room,” which offers creative and production capabilities free of charge to any brand. Nearly a dozen marketers/media agencies have signed on.
The studio has already worked on COVID-19-related creative for The Ad Council's PSAs for the Center for Disease Control and Prevention messaging. Partners include Facebook.