Tag results for "ad technology"
- TripleLift Bolsters C-Suite To Help Manage, Drive GrowthThe firm has appointed Julia Shullman General Counsel and Chief Privacy Office ...
- FTC To Study Big Tech Acquisitions Since 2010The Federal Trade Commission will examine a decade's worth of tech compa ...
- Pixability Debuts Tool For Tracking Brand YouTube PerformanceAn interactive dashboard can track brands' YouTube channel growth, sentiment, estimated spe ...
- Marfeel Boosts Mobile Ad ROI With AdDealer TechThe tech works through a specially designed algorithm that translates a page ...
- Ad-Tech Deals Rose 72% In 2019Data from Results International shows consolidation of DSPs, DMPs and SSPs a ...
- Quantcast, Kochava Partner To Create Privacy Compliant Platform For Web, Mobile AppsThe partnership creates a platform for publishers and advertisers to comply wi ...
- 605 Intros 'Bring Your Own Data' App For National Cross-Platform TVThe new web-based app, to be piloted by Discovery and AMC Network ...
- The Google ManeuverGoogle's ban of third-party cookies in Chrome could destroy thousands of job ...
- MRC Proposes Ad Fraud Updates Covering In-App, OTT, Adds A 'Decision Rate' CalculationIn an effort to "modernize" the ad industry's guidelines for accounting f ...
- Ad Industry Blasts Google's Cookie-Blocking PlanGoogle's decision to block cookies set by ad-tech companies could "choke o ...
- Media All Star: Nicolas BidonWhen Nicolas Bidon took the helm of Xaxis a couple of yea ...
- Google To Restrict Cookies Set By Ad NetworksGoogle's Chrome browser plans to limit tracking by ad networks and oth ...
- Android Apps Share Sensitive Data With Ad Tech Companies, Report FindsPeople who use popular Android apps are "pervasively tracked and profiled onli ...
- What Happens When (Ad Tech) Innovation Stops?I was underwhelmed by the new products at CES, including nothing fr ...
- Nexstar Digital Inks Mediaocean Deal For Ad Buys Across OTT, Video, Linear, DisplayAdvertisers can now buy Nexstar's OTT, digital video, display, streaming audio a ...
- Platform-Driven TV Advertising Is Mainstreaming, FinallyAmong signs of mainstreaming: Virtually every TV network, major media agency a ...
- Tremor Buys Unruly From News Corp. To Extend Video Advertising, Connected TV ReachNews Corp. will own 7% of Tremor in the deal. Tremor h ...
- TheTake, LG And Networks Bow AI-Powered Shoppable TVThe on-demand capability, available on 2020 LG webOS smart TVs, can identi ...
- Walmart Media Group Expands Sponsored Search Advertising Partners ProgramThe biddable auction-based marketplace now gives marketers greater transparency and control wi ...
- California Privacy Law Shows Need For National Legislation, Senator Says"Congress can no longer sit idly by in this data privacy debate ...
- Rubicon, Telaria, Eyeview And The Maturing Of An IndustryThe past 24 hours brought some significant news -- not all happ ...
- Dish, FreeWheel Partner On Tech To Integrate Traditional, Addressable TV BuysPartners say the solution's unified view across the two types of inventori ...
- OpenX Granted Patent For Scoring Impressions, Users In Programmatic AdvertisingThe patent highlights OpenX's vision of allowing both marketers and publishers ...
- Advertisers Urge FTC Not To Broaden 'Negative Option' RulesExisting regulations protect consumers "by providing them with transparency and the abili ...
- IBM's Bitterman Joins TripleLift As CMOLong-time ad industry executive Jordan Bitterman has joined ad-tech firm TripleLift ...
- NAI Issues New Guidance For Consumer ConsentAd-tech companies that belong to the self-regulatory organization may only use sensiti ...
- Why The Ad Industry's Attention Finally Is Shifting To, Well, AttentionDespite the emergence of a Golden Age of data and ad tec ...
- Google Maps Thanksgiving Holiday Traffic: No, Not That TrafficBy crunching anonymized data such as speed and location, Google can provi ...
- ICO Says RTB Ad Tech Firms Are Processing Sensitive Data Without Consent"Campaign" is reporting that the ICO held a closed-door meeting yesterday ...
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decid ...
