Tag results for "ad technology"
- Did The ICO Just Agree That RTB Fails The GDPR Test?It was a closed-door session, but it appears the ICO has decid ...
- Walmart Reportedly Readying Self-Service Search, Display Ad PlatformWalmart Media Group is testing an ad platform and self-service tools wi ...
- Time To Get (Seriously) Serious About Universal Ad-ID AdoptionSixteen years after its inception, the Ad-ID still isn't being consistently us ...
- Viant Separates From Meredith As Ad Industry Buybacks Become More CommonViant completed a buyout earlier this week that the co-founders say allo ...
- Advocates Blast IAB Over 'Bad Faith' Interpretation Of California Privacy Law"We are disappointed that IAB appears to adopt contorted legal interpretations ...
- Google Study Shines Light On How Small Business Exports Impact Economic GrowthMost small businesses don't export their products due to a variety ...
- Lead-Generation Service Shows How Much Data Google Home Devices CollectData collected from Google smart home and personal devices by searches, sensor ...
- Google First To Reach Quantum SupremacyThe milestone aims to show it is possible to achieve quantum spee ...
- Microsoft: Business Unit Containing Search Contributes To Increase In RevenueMicrosoft reported financial results for the quarter ending Sept. 30 with reven ...
- TV Attribution Company TVSquared Strikes Deal With AmpersandThe deal will connect TVSquared impression data in real-time to consumer behavi ...
- Wyden Introduces New Do-Not-Track LawThe proposed privacy bill would allow the FTC to fine companies th ...
- Deloitte: Digital Media Makes People Feel IsolatedDigital technologies can erode the connection with humans, creating what Anthony Stepha ...
- Google Earbuds Get Into Consumers' HeadsThe earbuds have hands-free access to Google Assistant and a built-in micropho ...
- Verizon Media Launches New Ad Tech With CafeMediaVerizon Media DSP clients can bid directly into CafeMedia's header using preb ...
- The7Stars Launches Tech HubThe7Stars has launched a tech hub to help advise clients on in-housi ...
- Taboola Buys Outbrain, Takes On DuopolySignaling broader industry consolidation, Taboola just agreed to buy its content-recommendation riv ...
- MediaMath Launches Source Platform With Ad Tech Leaders, PublishersSource is being designed to deliver a transparent and accountable supply cha ...
- MediaCom Names Its First Global Chief Technology OfficerBased in London, Nadine Thomson is tasked with helping clients take fu ...
- Unilever Wants Publishers To Accept Third-Party Verification"The Drum" reveals that Unilever is pushing publishers to accept third-party ...
- Will Google Become An Energy Broker To Power Internet Technology?Google on Thursday announced two new grants from Google.org to provide suppo ...
- Publishers Take The Fight To The Duopoly With First-Party DataMedia companies are focusing on first-party data to stop info from leaki ...
- HubSpot Uses Tech To Keep Employees InformedHubSpot is using technology to remain transparent with employees about a ran ...
- GumGum To Introduce Service Based On Contextual Ad TechGumGum plans to introduce "contextual" technology packaged as a service that C ...
- Platform-Driven TV Advertising Is Mainstreaming, FinallyAmong signs of mainstreaming: Virtually every TV network, major media agency a ...
- Media Stocks Caught In Market Downturn, Dow Drops 623 PointsAnother big stock market downturn over trade issues with China hit med ...
- Atom Tickets Strikes Deal With Trade Desk To Optimize Movie CampaignsMovie marketers spent $2.5 billion on national/regional TV advertising for theatrical movi ...
- It Takes More Than Data To Improve The Customer ExperienceAmong marketers surveyed, 32% said they would invest in data, analytics a ...
- Report: 'Problematic' Ads Fund $235 Million On Disinformation SitesAdvertisers are wittingly or unwittingly spending more than $235 million on mo ...
- TAG/BSI Data Shows What Brands Need To Eliminate To Save ReputationNearly three-quarters of consumers would stop buying a brand's products if ...
- Zendesk Lauunches WhatsApp for ZendeskThe new offering is built on technology from Zendesk's recent acquisition ...
