Tag results for "ad technology"
- Microsoft Acquires PromoteIQ As It Digs In To Support Retail AdvertisingKroger, Kohl's and Overstock.com are among the retailers that work with PromoteI ...
- Ad Tech Company Rubicon Project's Revs Soar 32%, Mobile DominatesMobile revenue now has a 56% share of its total revenue, a ...
- It's Time For Complete Transparency In Digital Ad Data RebatesDoes it matter whether undisclosed fees are being paid to DSPs, SS ...
- New Microsoft 'Experiments' Feature Lets Brands Test Ad CampaignsExperiments, on Microsoft's ad platform, works similarly to the way that compani ...
- California Considers Amending New Privacy LawThe California senate judiciary committee is expected Tuesday to consider amendments th ...
- Reading Between The ClicksA company called Decibel says it has developed technology to understand what ...
- The Untold Story Of The Humans Behind Artificial IntelligenceBeyond the advances in technology, it is easy to forget that ...
- ICO Gives Ad Tech Industry Six Months To Get Its RTB House In OrderThe ICO has given the ad tech industry six months to g ...
- Ad-Tech Companies Violating European Privacy Law, UK Officials Say"In the ICO's view the adtech industry appears immature in its understandi ...
- IRIISCSIMBT*There are literally hundreds of tech-related acronyms. Let's launch a few n ...
- 3 Things To Look Out For At Cannes This YearFrom tech titans to the rise of "out-housed" in-housing, what's in sto ...
- London Ad Tech Firm Realeyes Takes Its Funding To $31MRealeyes, the London startup that can tell advertisers how viewers are respondi ...
- Rebuffering, Reliability Seen As Critical To OTT VideoNew research from Akamai, the cloud service provider and content delivery networ ...
- Firefox Starts Blocking Tracking Cookies By Default"We feel that the time is right for the next step ...
- Extreme Reach Expands AdBridge Solution To Sell SideThe ultimate goal is one supply chain connecting the buy side ...
- LiveRamp Launches Solution For Publisher Ad Inventory Without CookiesLast week LiveRamp launched assistance for cookieless-based ad inventory, in which third-par ...
- Why China's Tencent Is About To Leapfrog The CompetitionThe Tencent marketing platform is driving lighting-fast brand creation and business growt ...
- Parents Can Proceed With Privacy Suit Over Mobile Gaming AppsCiting shifting privacy norms, a federal judge has refused to dismiss ...
- It's Time For Complete Transparency In Digital Ad Data RebatesDoes it matter whether undisclosed fees are being paid to DSPs, SS ...
- What Mathematics Taught Lotame's Newly Appointed Head Of Global Data SolutionsHow can the industry move to a model that transacts on accura ...
- White Ops, Media.net Partnership Extends Pre-Bid Fraud Protection For BrandsWhite Ops' prevention API, supported by advanced bot detection techniques, accurately predic ...
- NAI Bans Behavioral Targeting Of Users Under 16The group's new privacy code will also require members to obtain consumer ...
- Up To 47% Of Streaming Ads May Not Be Delivered ProperlyA Conviva study suggests streaming ads are not living up to t ...
- LoopMe Names Greg Coleman Board ChairmanColeman will help LoopMe identify client opportunities and help develop the platform ...
- Trade Desk Revenues Rise 41%, But Stock Drops 14%First-quarter 2019 revenues were 41% higher, to $121 million over the sa ...
- Google To Offer New Anti-Tracking ToolsThe Chrome browser will soon enable consumers to easily block cookies fr ...
- IAB Europe Updates Transparency And Consent SpecsThe updates aim to provide "a little more granularity and more specificit ...
- Nativo, MNI Targeted Media Partner To Expand Branded Content For AdvertisersThe partnership will bring native advertising campaigns to small and mid-size brand ...
- SpotX, BrightLine Expand OTT Ad PartnershipThe enhanced partnership makes SpotX the single point of contact for markete ...
- Synamedia Rolls Out Automated Streaming Video Processing TechnologyWith live streaming video - and particularly sports - lots of bandwid ...
