Tag results for "ad technology"
- OmniVirt's Creepy 3D Banner Ad For 'Pet Sematary': Mangy Cat Keeps Watching You!This new 3D Photo banner unit leverages existing 2D assets to crea ...
- Google Not Expected To Change Privacy Protections, Ad Tech Stocks Recover On NewsLessening concerns over Google making sweeping changes to its ad tools se ...
- Tech Company Brings AI Into The CMS PlatformThe new feature embeds AI into the Contentstack platform rather than requiri ...
- 'Fortune' Partners With Placements.io As Part Of New Adtech StackPlacements.io will serve as Fortune's revenue management platform. The Seattle-based start-up wor ...
- FTC Plans To Investigate Big Tech Over PrivacyFacebook, Google and other tech giants may soon have to disclose otherwi ...
- CMOs Looking For A 'Path To Better, Not Perfect'CMOs are slowing the "madness" of adopting marketing technology to focus ...
- OpenX To Move Identity Advertising, Marketing To Open WebOpenX plans to introduce the first identity-based targeting platform in April th ...
- YouTube Brand Safety Blowback Appears Short-LivedWhile a few advertisers were vocal about their decision to exit t ...
- FreeWheel Unveils Media Unit At Upfront, Inks Vizio DealThe company outlined three initiatives that will form the core of FreeWhe ...
- Amazon Says Digital Adoption In Rural U.S. Could Drive $84.5B Annually, Overlooks ChallengesThe study found adoption of digital technology could grow rural small businesse ...
- Trade Desk, Roku Post Soaring Stock HikesEarly morning stock market trading of The Trade Desk was up ...
- Do You Know How The 'Black Boxes' In Our Industry Work?It's probably true that most of the folks working in our indust ...
- Tackling Ad-to-In-Store Attribution Q&A With Placed's David ShimThe race for the best attribution model is on as technology improv ...
- Powerinbox Hires Three Tech Executives To Drive Email GrowthThe company, which connects advertisers and email publishers, has hired three exe ...
- Report Benchmarks Smart Tech Marketing, Finds It's Growing FastSmart technology marketing -- AI, AR, VR, IoT and voice assistants ...
- How -- And Why -- A 'Walled Garden' Will Help OpenX Optimize The 'Open Web'Sometimes I think we get so caught up by the hype abo ...
- Dailymotion Taps 2 New Ad Tech ExecsServing as the company's senior vice president, operations is Emilie Brulebeaux. Just ...
- The Benefits Of A Shrinking Ad-Tech LandscapeAd tech has been filled with me-too companies and those living o ...
- Univision Taps Mirriad To Deliver Virtual Ads In TelenovelasMirriad's technology allows for things that appear in shows, like billboards, poster ...
- NPR Releases Open Source Podcast Analytics TechRAD is an open source "method for sharing listening metrics from podca ...
- Ryff Readies Dynamic Product Placement Tech, Cuts Deal With Endemol ShineThe virtual product placement market is getting crowded, with Google, among other ...
- Arkadium Offers AI-Powered Ad Tech To Sports Advertisers, PublishersInHabit, Arkadium's AI-powered technology, reads an article and automatically supplies an interacti ...
- SAP Buys Experience Management Firm Qualtrics For $8 Billion"Qualtrics captures and analyses data on brands and products from real-time sourc ...
- Is It Too Early To Predict 2019?I feel it's OK to share what I think are the thr ...
- Operating In Bifurcated Media World: Q&A With Operative's Lorne Brown"There won't be a single metric ever, ever again. It's gone," sa ...
- Senator Wyden Unveils Do-Not-Track LawA privacy bill floated Thursday by Senator Ron Wyden would create ...
- Email Matchmaker: Unique Identifier Seen As The Link Between Ad Tech And MartechCompanies have separate departments for prospecting and nurturing. They need to levera ...
- Taming The Digital Marketing JuggernautMultiple research studies have shown that improved personalization can boost return ...
- Digital Ad Marketplaces Don't Work For TVWhy have some of the world's largest tech companies failed at bringi ...
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.ne ...
