Tag results for "ad technology"
- Ex-Yahoo Exec Cobb Joins Media.net, Focuses on Business Optimization, Product ManagementJosh Cobb will run all business development and sales operations at Media.ne ...
- End-to-End Is The Real Holy Grail: A Dell Use StudyThe team created end-to-end automation in paid media by building an ...
- News UK Uses Natural-Language Software To Improve Brand SafetyADmantX has been signed up by News UK to use its natur ...
- Webcams, AI Used To Measure Ad Content ReactionA system using artificial intelligence for advertisers to determine the amount ...
- Lego, IBM Team For AI-Powered Interactive AdWhile Lego is noted for its iconic Lego brick, the toy gia ...
- Wunderman Buys Controlling Stake In EmarkWunderman has bought a controlling stake in Emark, a marketing tech compa ...
- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TVThe company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Brand Data Becoming Pivotal To Digital AdvertisingWith data able to travel a two-way street, digital ad tech ceas ...
- Eye-Tracking Digital Outdoor Ads Launched at City AirportDeloitte Digital claims to have launched the country's first digital outdoor scree ...
- Dmexco Dominated By Voice, Blockchain And GDPR"Marketing Week" has a roundup of Dmexco, kicking off with the observati ...
- The New Cost-Per-Gaze Metric: Q&A With Admix's Samuel HuberSamuel Huber, founder and CEO, Admix, has been grappling with "the struggl ...
- Unified Auction: Can Publishers Be In Control Without It?Publishers are now poised to push forward by presenting unified auctions ...
- In-Car, Facial Recognition Senses Emotions Of Driver, Back-Seat PassengersThe ability for marketing to people inside cars is getting more sophisticat ...
- Zefr Rolls Out YouTube-Focused Content FiltersThe two launch filters focus on kids content and English-language content, allowi ...
- Partnering For ProfitsPublisher SmarterTravel looked to Partnerize to expand its reach through that company ...
- Revcontent Recognized for Best Overall AdTech SolutionRevcontent, a content recommendation network, has been at the forefront of fighti ...
- True[X], You.i Strike Deal To Build Out CTV Ad CapabilitiesWith the true[X] partnership, the companies are hoping to leverage You.i's wide ...
- In Digital Advertising, More Of Same AND A Lot More: Q&A With Neustar's SilversNeustar is pouncing on the opportunity created by Google's dissolution of DoubleCli ...
- AT&T Completes AppNexus AcquisitionAppNexus is poised to become a pivotal part of the company's ...
- Four Pillars Of Programmatic ReadinessOrganizations wanting to try programmatic advertising on their own can review the ...
- Viacom Licenses Ad Tech Vantage To FoxFor all of Viacom's efforts in advanced advertising -- its Advanced Marketi ...
- A Big-Picture Approach To Digital AdvertisingCMOs want to understand how their advertising efforts affect overall revenue a ...
- OpenX Rolls Out Video Header-Bidding SolutionThe solution is built to take advantage of open-source Prebid technology. ...
- Maven To Acquire Say Media, Expands Share For Premium Ad SpendMaven, a company that provides a publishing platform and ad tech ...
- What Ad Tech Means For PublishersPublishers have so much data about what their audiences do offline, t ...
- New Engen Offers Cross-Channel Ad Performance PlatformNew Engen's performance platform is being used by 1-800 Flowers and sever ...
- The Benevolent Oligopoly In Ad TechThe prediction of consolidation is finally coming to fruition. The ad-tech spa ...
- Can Personalization Get Beyond 'Creepy'?Although it might all sound impressive in a press release (or ...
- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbitIn what the companies call a first, the operation has a n ...
- 'Washington Post' Introduces Ad Insertion Tool, Aids Podcast Ad BuysThe ad insertion tool, named Rhapsocord, dynamically identifies where ads can ...
