Tag results for "ad technology"
- California's New Privacy Bill Raises Questions For Ad IndustrySome of the most important provisions in the hastily passed bill conta ...
- Nativo Latest Web Monetization Format Ups Publishers' EfficienciesUPublishers can use the update to control how their direct-sold campaigns, server-si ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer DataIn what likely is the biggest consumer data play by any agen ...
- AT&T Makes AppNexus Acquisition OfficialNews of AT&T's interest in AppNexus surfaced last week in multiple ne ...
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders SayThe acquisition puts AT&T on more even footing when competing with oth ...
- Welcome To The TriopolyThe long-term goal of AT&T is to become the third dominant wall ...
- The AT&T NexusNow that AT&T has finalized its acquisition of Time Warner, it ...
- BrightLine Adds Voice Activation To Enhanced OTT Ad PlatformAdvanced TV advertising company BrightLine is adding voice activation to its InCa ...
- Second Thoughts: 5 May Be Too Short, Some SayAgencies and ad industry insiders as recently as this week began calli ...
- Menswear Startup Mack Weldon Increases Conversions 39% Using TaboolaTaboola and Mack Weldon optimized campaigns on a day-to-day basis by A ...
- Google Adjusting Ad Tools Amid Privacy FearsGoogle is making several changes to its ad tools, Venture Beat report ...
- Email Drives Ad-Tech-MarTech ConvergenceConsumers are losing patience with poorly targeted ads. But AdTech and MarTe ...
- AMC Networks' Mobile Ad Effort Connects Commercials To UsersThe mobile ad-tech company, ACTV8me, uses inaudible audio triggers on TV commercia ...
- Microsoft's Nadella: 'Privacy Is A Human Right'Speaking at VivaTech 2018, the Microsoft CEO spoke about the leadership ro ...
- Ad Tech: Finding A Way Through The 'New' ChaosModern entrepreneurs must now understand many of the tools required to r ...
- The Benefits Of A Shrinking Ad-Tech LandscapeThere may not be a dot-com bubble to burst anymore, but ...
- Can GDPR Cure Ad Tech's Problems?The ad technology business is a “bloated industry that undermines brands’ val ...
- Programmatic TV Future Coming Into Focus Slowly, But SurelyBy now, you've likely heard all about how programmatic will one d ...
- Giersch Tapped For Global Channel Partners Role At IsobarPeter Giersch, vice president, channel partners at Dentsu Aegis Network’s Isobar U. ...
- Simulmedia Says More Cost-Effective To Avoid Prime TimeThe average cost per conversion -- to get consumers to buy ...
- What CDPs Can -- And Can't -- DoThe most recent Marketing Technology LUMAscape shows more than 20 customer da ...
- Facebook Developing Predictive Ads ToolsFacebook is developing ad tools that can tell when customers are questioni ...
- 'The Guardian' Is Not Alone, 55% Of Programmatic Goes To Tech Vendors"The Guardian" isn't the only publisher to find the majority of mon ...
- Brightcove Taps Jeff Ray As CEO, Adds Former FCC Chairman To BoardRay succeeds Andy Feinberg, who had been serving in the role ...
- Instapage Takes $15M In FundingInstapage just raised $15 million in Series A funding from Morgan Stanl ...
- Programmatic Consolidation Shouldn't Signal End Of InnovationAdvertisers, agencies, entrepreneurs and investors -- everyone involved in the ad-technology spa ...
- Buyer, Where Art Thou?RampUp, a confab about marketing tech, took place last month in S ...
- Sometimes, Choice Can Be A Bad ThingAcross the board, every marketer will agree the marketing tech landscape ...
- KBS' 'Vonster' Project For Monster.comThis is the first time technology has been applied in this wa ...
- Video Syndication Platform Connatix Introduces Stories for PublishersBuilt on Connatix proprietary tech stack, Stories for Publishers is a stand-alo ...
