- Dataxu Launches Unified Buying Solution For Linear, Connected And Addressable TV
Digital News Daily, Alex Weprin - Friday, September 21, 2018
The company claims that TotalTV can "reach de-duplicated strategic audiences among mo ...
- Brand Data Becoming Pivotal To Digital Advertising
Marketing Insider, Myles Younger - Friday, September 21, 2018
With data able to travel a two-way street, digital ad tech ceas ...
- Eye-Tracking Digital Outdoor Ads Launched at City Airport
Around the Net In MAD London, Sean Hargrave - Thursday, September 20, 2018
Deloitte Digital claims to have launched the country's first digital outdoor scree ...
- Dmexco Dominated By Voice, Blockchain And GDPR
Around the Net In MAD London, Sean Hargrave - Monday, September 17, 2018
"Marketing Week" has a roundup of Dmexco, kicking off with the observati ...
- The New Cost-Per-Gaze Metric: Q&A With Admix's Samuel Huber
Digital News Daily, Charlene Weisler - Thursday, September 13, 2018
Samuel Huber, founder and CEO, Admix, has been grappling with "the struggl ...
- Unified Auction: Can Publishers Be In Control Without It?
Publishers Daily, Michael Nevins - Friday, September 14, 2018
Publishers are now poised to push forward by presenting unified auctions ...
- In-Car, Facial Recognition Senses Emotions Of Driver, Back-Seat Passengers
Connected Thinking, Chuck Martin - Monday, September 10, 2018
The ability for marketing to people inside cars is getting more sophisticat ...
- Zefr Rolls Out YouTube-Focused Content Filters
Digital News Daily, Alex Weprin - Monday, September 10, 2018
The two launch filters focus on kids content and English-language content, allowi ...
- Partnering For Profits
Marketing Insider, Harvey Chipkin - Tuesday, September 11, 2018
Publisher SmarterTravel looked to Partnerize to expand its reach through that company ...
- Revcontent Recognized for Best Overall AdTech Solution
Publishers Daily, Melynda Fuller - Tuesday, September 11, 2018
Revcontent, a content recommendation network, has been at the forefront of fighti ...
- True[X], You.i Strike Deal To Build Out CTV Ad Capabilities
Digital News Daily, Alex Weprin - Wednesday, September 5, 2018
With the true[X] partnership, the companies are hoping to leverage You.i's wide ...
- In Digital Advertising, More Of Same AND A Lot More: Q&A With Neustar's Silvers
Digital News Daily, Charlene Weisler - Wednesday, August 29, 2018
Neustar is pouncing on the opportunity created by Google's dissolution of DoubleCli ...
- AT&T Completes AppNexus Acquisition
Digital News Daily, Alex Weprin - Wednesday, August 15, 2018
AppNexus is poised to become a pivotal part of the company's ...
- Four Pillars Of Programmatic Readiness
Marketing Insider, April Weeks - Monday, August 13, 2018
Organizations wanting to try programmatic advertising on their own can review the ...
- Viacom Licenses Ad Tech Vantage To Fox
Television News Daily, Wayne Friedman - Friday, August 10, 2018
For all of Viacom's efforts in advanced advertising -- its Advanced Marketi ...
- A Big-Picture Approach To Digital Advertising
Marketing Insider, David Danziger - Friday, August 10, 2018
CMOs want to understand how their advertising efforts affect overall revenue a ...
- OpenX Rolls Out Video Header-Bidding Solution
Digital News Daily, Alex Weprin - Thursday, August 9, 2018
The solution is built to take advantage of open-source Prebid technology. ...
- Maven To Acquire Say Media, Expands Share For Premium Ad Spend
Publishers Daily, Sara Guaglione - Tuesday, August 7, 2018
Maven, a company that provides a publishing platform and ad tech ...
- What Ad Tech Means For Publishers
Publishers Daily, Matthew Levine - Monday, July 30, 2018
Publishers have so much data about what their audiences do offline, t ...
- New Engen Offers Cross-Channel Ad Performance Platform
Email Marketing Daily, Ray Schultz - Thursday, July 26, 2018
New Engen's performance platform is being used by 1-800 Flowers and sever ...
- The Benevolent Oligopoly In Ad Tech
Media Insider, Cory Treffiletti - Wednesday, July 25, 2018
The prediction of consolidation is finally coming to fruition. The ad-tech spa ...
- Can Personalization Get Beyond 'Creepy'?
MediaDailyNews, George Simpson - Thursday, July 12, 2018
Although it might all sound impressive in a press release (or ...
- Tribune Stations Strike 'Always-Open' Programmatic Deal With WideOrbit
Television News Daily, Wayne Friedman - Wednesday, July 11, 2018
In what the companies call a first, the operation has a n ...
- 'Washington Post' Introduces Ad Insertion Tool, Aids Podcast Ad Buys
Publishing Insider, Melynda Fuller - Tuesday, July 10, 2018
The ad insertion tool, named Rhapsocord, dynamically identifies where ads can ...
- California's New Privacy Bill Raises Questions For Ad Industry
Digital News Daily, Wendy Davis - Monday, July 2, 2018
Some of the most important provisions in the hastily passed bill conta ...
- Nativo Latest Web Monetization Format Ups Publishers' Efficiencies
Publishers Daily, Sara Guaglione - Friday, June 29, 2018
UPublishers can use the update to control how their direct-sold campaigns, server-si ...
- IPG Nears Acxiom Deal, Signals Deeper Dive Into Consumer Data
RTBlog, Joe Mandese - Monday, July 2, 2018
In what likely is the biggest consumer data play by any agen ...
- AT&T Makes AppNexus Acquisition Official
Digital News Daily, Alex Weprin - Monday, June 25, 2018
News of AT&T's interest in AppNexus surfaced last week in multiple ne ...
- AT&T Acquisition Of AppNexus Good For Ad Tech, Insiders Say
Digital News Daily, Laurie Sullivan - Monday, June 25, 2018
The acquisition puts AT&T on more even footing when competing with oth ...
- Welcome To The Triopoly
RTBlog, Joe Mandese - Monday, June 25, 2018
The long-term goal of AT&T is to become the third dominant wall ...