Tag results for "ad technology"
- Advertiser Pressure Leads To Video Ad Fraud DeclinesFraudulent video advertising traffic declined by 44.9% in 2017 compared to 201 ...
- Schmidt Named Global Chief Executive Officer At IPG's CadreonAd tech platform Cadreon, part of IPG Mediabrands has appointed Erica Schmi ...
- The Block Chain GangBlockchain might seem like the sort of faux-fabulous technology that will ...
- Over-/Underrated: Ads.txt, Blockchain, Other Ad-Tech TopicsEven for an industry accustomed to game-changing trends and shifts in strateg ...
- AdRoll Restructures, Launches B2B-Focused Division RollWorksAdRoll is spinning off its B2B business into a new division call ...
- Digital Execs Shift Time/Attention To New Programmatic Ad FormatsProgrammatic media-buying for emerging formats -- and the related issues involving cross-chann ...
- PostUp Top ESP For Prolific Senders, Says NotablistEmail and audience development solution PostUp is the most popular Email Servi ...
- What Blockchain Challenges Mean For AdvertisingIt's easy to hear the enthusiasm in the voice of John Bate ...
- Assessing The Threat Of Ad TechFour months ago, I wrote an "RTBlog" entitled "Ad Tech's Dirtiest Secr ...
- Fox Television Stations' Deal With ITN Adds To Programmatic PlatformsFox has licensed ITN Holdings' ProVantageX platform. Through the ITN platform, med ...
- Incoming IAB Chairman Scott Schiller's Message To Ad Industry: We Must Work TogetherIncoming IAB chairman Scott Schiller told media buyers, brands and ad-tech exe ...
- High-Frequency Email Senders Favor Dynamic ContentBrands that incorporate dynamic content into their email marketing campaigns send ...
- Amazon Go, Wrist Patent Show Company's Advertising Strength, ReachAmazon, which is known for its technology and cloud services, has be ...
- Supplier Of The Year: FoxFox has taken the boldest step yet to create even more premi ...
- Thunder's Victor Wong Discusses The Future Of Ad Tech, Ad StandardsCompeting walled gardens are embracing programmatic and people-based marketing to be competiti ...
- Impact Radius Appoints Former Professional Motocross Driver As First CMOImpact Radius announced Tuesday the appointment of its first CMO. Scott Brazin ...
- Ad Industry Vets Join Kochava's XCHNG Blockchain Protocol Advisory BoardKochava introduced XCHNG technology to equip the digital advertising industry with ...
- Hamsters, Duct Tape -- And The Death SpiralSilicon alleys and valleys are littered with the remains of startups th ...
- Forecast: InMobi-AerServ Deal Just One Of More To ComeGet ready for a lot more consolidation in the mobile ad-tech sect ...
- Forecast: Ad, MarketingTech Cos Fare Well In 2018Growth areas include Web-based advertising, agency services, measurement services and enterprise softwar ...
- What Blockchain Challenges Mean For AdvertisingIt's easy to hear the enthusiasm in the voice of John Bate ...
- 2018: The Year Of Blockchain For Ad Industry?Machine learning and artificial intelligence will create and strengthen the tie betwe ...
- Net Neutrality Changes Create New Technology, BusinessesThe Wall Street Journal reports investors and entrepreneurs have begun to desi ...
- Dear Ad Techs: You Don't Speak The Language Of Marketersn 2017, I made a big shift. I moved out of t ...
- Mad For Cryptocurrency? Now You Can Buy Advertising TokensMadHive -- which develops blockchain technology for media and advertising, along wi ...
- TV Of Tomorrow Offers Exciting, Dystopian FutureWhere is TV headed? That was the question on my mind whi ...
- Mobile Marketing Platform Swrve Jumping To OTTSwrve, a mobile marketing and consumer engagement platform company, is expanding i ...
- Innovid Acquires Data Intelligence Firm TaykeyThe companies plan to pair Innovid's video views and data with Taykey ...
- Cory Stopped At 3, I Blast PastThe ever-readable and whip-smart Cory Treffiletti jumpstarted the prediction season this we ...
- Mindshare Sets Blockchain Trial, Will Test 'Tokenized' Media SystemIn an exclusive partnership, Mindshare and Zilliqa will test whether the blockcha ...
