Tag results for "ad technology"
- Why GDPR Is Good For Online Advertising, Even Ad TechIt may sound daunting, but GDPR can restore publisher power, build tru ...
- Study: 80% Of Brands Plan To Boost Video Spending In 2018According to a new white paper from video ad technology company Innovi ...
- 3 Things You'll Be Talking About In 2018More automation, more voice technology, less blockchain: Here are my predictions f ...
- IAB Taps Richardson To Run Data CenterOrchid Richardson has joined the Interactive Advertising Bureau as vice president a ...
- Rubicon Project Eliminates Buy-Side Fees To Kick Up BusinessTo push for higher revenue results, the company said it would elimina ...
- Will Blockchain Go The Way Of Virtual Worlds?I hear blockchain is a big deal these days. I've had ...
- Criteo Says New Safari Privacy Settings Will Hurt RevenueApple's new privacy settings for Safari users could negatively affect Criteo's revenu ...
- Ad Quality Is 'Elephant In The Room' No One's AddressingThis year will surely mark the turning point for the fall ...
- Court Rejects Turn's Bid For New Hearing In Battle Over 'Supercookies'In another blow to Turn, a federal appellate court said Monday ...
- Snap Creates 3D World Lens To Promote 'Stranger Things'In what Snap is calling a first-of-its-kind 3D World Lens, consumers c ...
- Time To Meet Your Partners: Why Ad Tech Must Follow Fintech's LeadIt's time to look for a new solution that brings buyers a ...
- Marketing Activation Startup ActionIQ Gets $30MMarketing activation platform ActionIQ just secured another $30 million in funding. Accordi ...
- Can't Bribe Your Way To QualityUnivision's Fusion Media Group is testing an initiative in which advertisers wi ...
- Lack Of People-Based Ad Metrics Slows Data AnalysisMarketing executives say a lack of people-based measurement makes it more difficu ...
- Advertisers Lack The Education To Keep Up With TechnologyIt's becoming increasingly harder to make intelligent media-buying decisions when using emergi ...
- Flipboard Bows Self-Service Publisher Program, Rewards Faster AdsThe new self-service tools are intended to make it easier for publishe ...
- Ad-Tech Headcount Analysis Finds 'Brand Safety' Expanding, DSPs/SSPs WaningBased on an anecdotal analysis of employment trends among leading ad technolo ...
- Slack Teams Up With OracleSlack Technologies is teaming up with Oracle to share services, Reuters report ...
- How Nimble TV Can And Needs To Be: Q&A With Clypd's Mark MitchellMark Mitchell started his career as a TV buyer at Y&R befo ...
- Too Good To Be True Is A Warning SignSince most buyers are besieged by dozens of ad-tech companies, each promisi ...
- What Drives Bing Forward?The stakes for Microsoft are enormous. It's not really about taking bett ...
- 'The Guardian' Launches Ad-Booking Tool For SMEs'The Guardian' has launched a new tool, Ad Manager, which allows SM ...
- comScore Launches Activation Product For Created Audience Segments comScore is launching a product to help marketers find and "activate" audien ...
- Simulmedia Signs Neustar For VerificationTV advertising-tech platform Simulmedia has inked a deal with real-time information provid ...
- The Trade Desk Starts Connected TV Audience Targeting, AttributionAdvertisers on The Trade Desk platform can now do targeted TV bu ...
- TechCrunch To Release New App, Reaches Into Emerging MarketsTechCrunch will release the next version of its smartphone app in Septemb ...
- Ad-Tech Exec: Data Standards Too Static, Old-WorldIsrael has become a hotbed for artificial intelligence, integrating AI with da ...
- Apple, Lionsgate Bring Characters To Life With VR, Real-Time On Facebook LiveIn a first, Lionsgate presented a multi-character animated streaming event on Facebo ...
- Tremor Video Changes Name To Telaria, Focuses On Sell-Side Programmatic Video The rebranding underscores a new focus: the sell-side programmatic video business. Jennif ...
- Blockchain: Get Cautiously ExcitedThere are still numerous questions to be answered about the true disrupti ...
