Tag results for "ad technology"
- Time for Chief Accountability Officers? If you have spent any time around this business, you know th ...
- GTCR Acquires Majority Stake In Simplifi HoldingsPrivate equity firm GTCR announced it has purchased a majority stake ...
- Inneractive Kicks Off Anti-Fraud Effort For Mobile ExchangeProgrammatic trading platform Inneractive has launched an anti-fraud initiative aimed at cleani ...
- The Crippling Hidden Expenses Of Bringing Technology In-HouseBrands in need of ad and marketing technology have two options: impleme ...
- Providence Equity Takes Majority Stake In DoubleVerifyIn another sign of consolidation in the ad tech and martech sector ...
- Digital Media Measurement Companies Pique Investor InterestMarketers concerned about brand safety, ad fraud, ad measurement, viewability, and retu ...
- Dataxu Appoints Peter Kosmala To New Position: VP, Platform SolutionsSelf-serve platform dataxu said it has named Peter Kosmala to the new ...
- Unruly Set To Launch Expanded Real-Time Word-Blocking ProductThe product, included in Unruly's brand safety initiative, will be part ...
- Revolving Door:Gain Theory Appoints Nuzzo Global Head Of Attribution And Marketing TechnologiesGain Theory, the media and marketing consultancy housed within WPP’s GroupM h ...
- Should We Be Serious About A Possible Tech-Biz President? Centro CEO Says YesCentro founder and CEO Shawn Riegsecker, an ad-tech exec who's thinking ...
- Microsoft, Intel Announce Blockchain Framework Ahead Of Adoption By Advertising IndustryIn a collaborative effort to further the use of blockchain technology, Microso ...
- The Trade Desk Reports $72.8M Q2 Revenue, 54% Year-Over-Year IncreaseThe Trade Desk increased its full-year revenue expectations to $303 million. I ...
- WhiteOps Partners With VoltDB On Real-Time Tool To Prevent FraudFraud detection firm WhiteOps announced a partnership with VoltDB to implement t ...
- Ad-Tech Execs Weigh In On Implications Of ANA Report The Association of National Advertisers' report on commercial production practices adds ...
- Kargo Expands In Asia-PacificKargo has announced an expansion into New Zealand, the mobile ad firm ...
- Taptica Acquires Tremor Video's Demand-Side Platform For $50MTaptica International acquired Tremor Video's buyer platform for a total consideration ...
- IAB Appoints Dennis Buchheim General Manager Of IAB Tech LabBuchheim, who is currently svp, data and ad effectiveness, IAB and gener ...
- In Programmatic, How Many 'Hands On Keyboards' Do Brands Really Need?In a survey released by the Association of National Advertisers last yea ...
- Rubicon Q2 Revenue Falls 39% As It Focuses On Mobile And Server-Side Header BiddingJust two weeks after it announced its purchase of nToggle, Rubicon Proje ...
- Why This Kantar Media CEO Loves The DataBrands want to know where, when and how often their competitors' a ...
- Industry Group Awards Nine Companies 'Certified Against Malware' SealsThe Trustworthy Accountability Group (TAG) awarded its first set of "Certified Again ...
- As Automation Accelerates, Where Does The Strategist Fit In?The complexity of digital advertising requires more than current technological capabilities c ...
- Mobile Attribution Is Flawed -- And Costing Advertisers MoneyAdvertisers should be able to measure the effectiveness of their mobile advertisi ...
- TouchTunes Offers OOH Inventory Via DOmedia, RubiconTouchTunes Media announced on Tuesday it will take advantage of a rece ...
- Ad Fraud Is Biggest Industry IssueIn one study cited by U.K.-based Infectious Media in its new whi ...
- More MarTech Tools, Less Market Consolidation?Scott Brinker's annual Marketing Technology Landscape graphic is a reminder that t ...
- Six Second Ads Require New Storytelling FormatFox Networks Group announced it would start supporting the six-second unskippable ...
- Sizmek Agrees To Acquire Rocket Fuel At $145M ValuationThe consolidating ad-tech market just became more consolidated. As announced on Tuesda ...
- Expect Ad-Tech Consolidation To ContinueThe news of Sizmek's agreement to buy Rocket Fuel at a $1 ...
- Thomas Harrison Joins Madison Logic's Board of DirectorsMadison Logic, a provider of account-based marketing, on Tuesday said it nam ...
