Tag results for "ad technology"
- 'NYT': Ensure Clarity And Transparency On Each Private Marketplace DealAs director of programmatic advertising for The New York Times, Sara Badl ...
- The Problem With Ad Tech Isn't The TechThe problem is the astonishingly misaligned incentives between big advertisers and t ...
- On The Express Track: Email Accelerates The Customer JourneyThere are many forms of transport along the customer journey, from soci ...
- Sigstr Releases New Suite For Event MarketingCloud platform Sigstr announced the release of Sigstr for Events on Tuesda ...
- New Players, Same Old Problems --- But At ScaleHave you been reading the trade press lately? Have you noticed so ...
- Revolving Door: Crossmedia Hires Sanjabi To Launch Cognitive Solutions PracticeIndependent media agency Crossmedia announced today that it has named Karim Sanjabi, Executive Director, Cognitive Solution ...
- Is Blockchain The Answer To Programmatic Pitfalls?Blockchain technology is where ad tech may turn next to address ma ...
- Will Apple News Allow Publishers' Ad Tech?Apple is ready to let select News partners use their own ...
- Adobe Adding Voice Analytics To Analytics CloudAdobe is adding voice analytics to the Adobe Analytics Cloud to “bett ...
- Centro Appoints New President, COOTyler Kelly, the fourth employee hired at Centro and most recently seni ...
- Gulf Between Off-Site, On-Site Digital Engagement Is Slowly Killing Your BusinessFew, if any, companies are using the same sophisticated tools, technologies, platfor ...
- Innovid, DoubleVerify Launch Real-Time Video Ad Blocking For HTML5 AdsThe tech integration, enabled across both Flash and HTML inventory, aims ...
- AdLedger Consortium To Promote New Data Security Ad TechBlockchain technology can increase advertising transparency and improve data security, as we ...
- Ad Tech Can Help Twitter Root Out The FakesTwitter said it will turn to ad tech to help it jump-sta ...
- Teads Integrates Chatbot Into Outstream Video AdsFashion brand Tommy Hilfiger is using Teads technology for its TMY.GRL chat ...
- Triton Digital Launches Audio-Centric Supply-Side PlatformTriton Digital has launched Yield-Op, a supply-side platform (SSP) built specifically f ...
- Reddit Launches Video Ads, Self-Service Ad-Buying PlatformReddit is launching video ads that it's making available through a sal ...
- SpotX Teams Up With Immersion On Haptic-Responsive Video AdvertisingSpotX said it has partnered with Immersion Corp., a developer of hapt ...
- PubMatic Integrates With Amazon Publisher Services PubMatic announced an integration with Amazon Publisher Services that will enable Amaz ...
- Has Anything Changed A Year After ANA's Report On Media Transparency?It's been slightly over a year since the Association of National Advertise ...
- IAB Tech Lab Opens Header Bidding Standard For Public CommentThe Interactive Advertising Bureau's Tech Lab has released a standard on head ...
- Facebook Launchs New Ad Tools Facebook announced new tools to help marketers make their ads perform bett ...
- SpotX Tool Aims To Protect Audience DataVideo ad-serving platform SpotX on Tuesday introduced a new feature, Audience Loc ...
- MetaX, DMA Introduce Blockchain To Protect Digital Ad Industry From FraudThe Data & Marketing Association (DMA) has forged a closer partnership wi ...
- Facebook Instant Articles Pages Load Faster Than Google AMP, Per StudyThe Google AMP and Facebook Instant Articles format were compared to determi ...
- Microsoft Buys Cybersecurity Startup HexaditeMicrosoft just bought cybersecurity firm Hexadite. Setting itself apart from other firm ...
- The Ad Industry Has 'Poisoned' ProgrammaticSpeaking at the Mumbrella360 conference, Scott Hagedorn, global CEO of Hearts &am ...
- Ad-Blocking Providers Aren't Concerned About Google's PlansAs Google plans next year for its Chrome browser to block a ...
- Tapad Names Sigvart Voss Eriksen New CEOAs Telenor, its new owner, grows more involved, Tapad named Sigvart Vo ...
- Today's CMO Succeeds By Balancing Martech, Ad Tech In The Consumer JourneyCMOs should worry less about conjoining these two and spend more ti ...
