• by Jess Nelson , July 11, 2017

Cloud platform Sigstr on Tuesday announced the release of Sigstr for Events , a new email marketing solution aimed at driving event awareness and attendance.

Sigstr for Events lets customers schedule email signature campaigns aligned to be sent before, during and after an event. The content is personalized for each individual subscriber since the Sigstr platform understands the sender, recipient, and timing of the event. For example, a registered event participant would see different content than subscribers who have yet to register.

The product is now available in the SaaS company’s Target plan, a subscription that also includes customer-level reporting and real-time analytics.

Sigstr’s software leverages an employee’s signature as a new promotional channel within email, creating clickable content published at the bottom of every email an employee sends.