Tag results for "ad technology"
- What Does Apple's No-Tracking Feature Mean For Ad Tech?Continuing its efforts to promote itself as privacy-friendly, Apple made an announceme ...
- Snap Buys Placed, Ups Brand Marketing OptionsNo matter how young and cool its user base, Snap knows ...
- Email DNA: The Address Is The Best Consumer Identifier, Forrester SaysA Forrester study affirms that email addresses are the most valuable fo ...
- Adland Can Rejoice As Ad-Blocking Rates Flatten OutOne in five are blocking ads, but growth is slowing as t ...
- Understanding Distribution Strategies Key To Successful Content MarketingIn a new ebook on content marketing, Chad Pollitt argues that creati ...
- Addressable Video Platform one2one Helps Market On-Demand MoviesNew media video addressable ad-tech company one2one Media is courting movie studi ...
- Gyro Chairman, AOL Advisor David Bell Joins Madison Logic BoardAccount-based marketing provider Madison Logic, which was acquired by Clarion Capital Partne ...
- Tremor Video Names Ex-Nielsen Executive New CEOTremor Video named Mark Zagorski, formerly of Nielsen eXelate, its new C ...
- Adyoulike Adds IAS Fraud-Protection Tech Aiming to ensure native ad impressions are protected from fraud, Adyoulike sa ...
- Google's New Focus On Ad Blocking Should Diversify Revenue GainsIn a much anticipated move, Google plans to introduce an ad block ...
- Audience Science Closes Shop Less Than A Month After Loss Of P>he volatility in ad tech continues: Audience Science is closing less th ...
- How Should Ad Tech Confront Authenticated Customer Data Challenge?Authenticated customer data in omnichannel marketing is a challenging issue. How do ...
- Data, Art, EngineeringData technology, like rising water, has flooded online advertising -- but ma ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean ...
- AOL Launches Unified Auction For Mobile In-AppAOL announced the beta launch of Smart Yield, a mobile-first solution th ...
- Where Will TV's Next $30B Come From? It's increasingly apparent that TV will need to embrace innovations born fr ...
- Choozle Names First CTO Denver-based ad tech firm Choozle named John Schnipkoweit to the newly creat ...
- Facebook Expands Location-Data Partnership With FactualFacebook is expanding its Global Places partnership with Factual, the location da ...
- RTB House Enters Australia, New Zealand MarketsRTB House has added Australia and New Zealand to its APAC presenc ...
- Ad Tech Poses A 'Grave Threat'Outgoing MediaPost columnist Bob Garfield characterized three "grave threats" to digital advertisi ...
- DoubleVerify, IAS, And Moat Join Snapchat Brand Safety CoalitionDoubleVerify, Integral Ad Science, and Moat said they're partnering with Snap ...
- VideoAmp/Mediaocean Team For Integration Linear TV Planning Deal The deal is for the upfront and scatter markets. It will all ...
- Yank This, You Bloody Bots!Ad tech firm Sonobi today is unveiling its new ad campaign, "Bewa ...
- Ooyala Sues Brightcove Over Trade Secrets Ooyala alleges that Brightcove misappropriated market data and plans for its Lat ...
- PubMatic Extends Prebid.js With Hybrid Client- and Server-Side WrapperAiming to help publishers improve monetization, PubMatic expanded upon open-source container scri ...
- Programmatic/Ad-Tech Vet Ari Buchalter Named Intersection CEOAri Buchalter, former COO and President of MediaMath, has been named C ...
- Criteo Says New Header Bidder Product Can Help Publishers Fetch 50% Higher RevenuesCriteo has launched a new header bidding product that it says ai ...
- Does Swapping 'Programmatic' For 'Automated' Get To The Heart Of The Matter?Last week the Interactive Advertising Bureau (IAB) advanced what it called ...
- Conversant Offers Ad Quality Guarantee If Campaigns Don't Meet StandardsAiming to address poor ad quality, Conversant said it will guarantee th ...
- CorrectionA story in the May 19 Real-Time Daily, "Ad-Tech Firms To Fo ...
