Tag results for "ad technology"
- What Kimberly-Clark Has Learned From Taking Programmatic In-HouseWhile many marketers are now involved in automated media buying, i.e., programmati ...
- Rubicon Fights The Guaridan With CountersuitAd tech firm Rubicon Project has filed a counter lawsuit against t ...
- Twitter Hires Ad Tech Vet Bruce FalckTwitter named Bruce Falck to the post of general manager of reven ...
- Ad-Tech Firms To Form Open-Source Initiative To Address Transparency Issues A group of ad-tech firms including Rubicon Project will launch an open-sour ...
- Rubicon Project's Barrett: Tackle Transparency Or Ad Tech Could Face RegulationThe ad-tech ecosystem and programmatic media are at a crossroads -- a ...
- Is Ad Tech Ready To Clean Up Its Act?Are ad-tech stakeholders heeding marketers' calls for the industry to clean ...
- Report: Mobile Channels Conducive To Header BiddingA new report suggests that brands are shifting more of their ...
- Rocket Fuel Launches AI-Based Native Advertising Ad-tech firm Rocket Fuel has launched native advertising capabilities informed by artifici ...
- PlaceIQ Launches LandMark Location-Data OfferingLandMark offers access to PlaceIQ's audience, behavior and visitation data, informing marketi ...
- IAB Tech Lab Announces New Tool For Reducing Fraudulent Ad PlacementsThe IAB Tech Lab announced a new offering aimed at eliminating t ...
- Malicious Fake News On Facebook? Thanks For The Tip!Facebook's efforts to flag users that the "news" they are about ...
- BPA Worldwide Names PulsePoint Exclusive Programmatic PartnerProgrammatic ad platform PulsePoint said BPA Worldwide has selected it to beco ...
- Nexstar Names 2 Digital Ad Industry Vets To Leadership TeamNexstar Digital, the wholly owned digital media technology and digital advertising agen ...
- The CMO's Role When Choosing Ad, Marketing TechForrester analysts estimate 37% of all new tech project spending will ...
- Google And Ad Blockers: Can They Eliminate Bad Ads?Mashable explores how a strange alliance between Google and ad blockers cou ...
- Unpacking Omar Sheikh's $100B Call On Future Of Data-Targeted TV AdsTwo weeks ago, Credit Suisse's Omar Sheikh, one of the top med ...
- Rocket Fuel Launches Anti-Malvertising Platform Via AI & Google CloudIn an effort to combat malvertising, Rocket Fuel has launched a detecti ...
- Rocket Fuel Reports Q1 Earnings, Growth In Platforms BusinessAs it continues its transition into the platform solutions business, Rocket Fu ...
- DataXu Launches Self-Serve TV-Buying PlatformDataXu on Wednesday launched a self-serve TV buying platform that it sa ...
- Moving Together To 'Bolero': Our Industry's Flight To Quality One of the most moving pieces of music I know is Ravel ...
- British Telecommunications Taps Rubicon Project To Manage Digital AdsThrough the relationship, British Telecommunications will use Rubicon's technology to manage programmat ...
- Integral Ad Science Expands Brand Safety Offering GloballyAd-tech firm Integral Ad Science said it has expanded its brand safe ...
- Study Finds Social Platforms Preferred As Video Ad Partners A new study on digital video found that 68% of participants belie ...
- Transparency In Programmatic Media SalesAs marketers demand more transparency in the programmatic media buying process, med ...
- Avoid Checklist Mentality When Shopping For Creative TechAdvertising technology is complicated stuff. The industry adopted numerous abbreviations, acronyms a ...
- Ad-Tech Consortium Sets Deadline For People-Based Programmatic Advertising SpecsA consortium of ad-tech companies that plan to make people-based targeting availab ...
- P&G Redistributes Programmatic, Data Duties, Cuts Ties With AudienceScienceIn a bid to rein in costs, P&G will end its relationsh ...
- Report: Ad Blocking Hasn't Slowed In The U.S., Asia, Germany, ArgentinaAd blocking and ad fraud are among the topics GroupM tackles ...
- Rubicon Project Beats Revenue Estimate With Q1 Earnings As it struggles to regain its footing, Rubicon Project reported Q1 20 ...
- New Ad-Tech Consortium Aims To Rival Facebook, Google On Targeting FrontIn an effort to curtail the competitive advantage Facebook and Google ha ...
