• by Tobi Elkin  @tobielkin, June 19, 2017

PubMatic on Monday announced an integration with Amazon Publisher Services that will enable Amazon publishers to add PubMatic as a demand-side partner.

The integration means that publishers will have a choice of implementing PubMatic’s OpenWrap header bidding solution or adding the company as a monetization partner through Amazon’s cloud-based header bidding solution, Transparent Ad Marketplace. PubMatic said its relationship with Amazon Publisher Services aims to offer publishers control over ad decisioning and optimizes demand for every impression.