Teads said it has integrated a chatbot within outstream video ad formats, technology that Tommy Hilfiger is using for its TMY.GRL chatbot.
The arrangement will enable the brand to extend its reach beyond Facebook Messenger.
The initial campaign will launch in English on both Teads’ inRead Landscape for desktop and inRead Vertical on mobile devices.
The bot is accessed via a call to action laid over the video creative, which encourages users to engage. The call to action is dynamic based on the time of day.
Tommy Hilfiger’s chatbot enables consumers to explore pieces from the brand’s new collection by answering questions that help identify the customer’s specific tastes and sizes. To purchase products suggested by the chatbot, customers are transferred to tommy.com, where the items will have already been placed in their basket.
The video advertising integration was developed by Teads Studio, the creative team formed following Teads’ acquisition of Brainient in 2016.