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Ad-Blocking Providers Aren't Concerned About Google's Plans

As Google plans next year for its Chrome browser to block all ads from appearing on Web sites deemed to offer poor ad experiences to consumers, ad-blocking software providers don't think the new feature will affect the use of their software. The ad-blocking providers "welcome even a limited range of ad blocking from Google because it would help weed out the most intrusive ads and validate the ad-blocking business. But they don’t expect Google’s new feature to impact adoption of their own tools, largely because it doesn’t go far enough to address consumers’ frustrations with online ads or their concerns about online tracking," The Wall Street Journal reported.

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