IAB Taps Richardson To Run Data Center

Orchid Richardson has joined the Interactive Advertising Bureau as vice president and managing director of the IAB Data Center of Excellence.

She joins from 33Across, where she was general manager of publisher and media solutions. 

In her new role, she will oversee the center’s agenda, including developing publisher-specific data and automation best practices, directing new industry benchmarks, and working closely with the IAB Tech Lab to update standards for privacy, data security, and consumer data protection.

The IAB said Richardson will also “spearhead a series of educational events offering practical guidance on how to take full advantage of ‘Big Data.’''



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