Peter Giersch, vice president, channel partners at Dentsu Aegis Network’s Isobar U.S. will expand his role to VP global channel partners. In addition to his current responsibilities, Giersch will be responsible for developing strategic partnerships across Isobar’s key markets in the U.S., EMEA, APAC and LATAM.
The agency indicated that the Giersch’s expanded remit signals its heightened attention to global technology partnerships (with big tech firms like Adobe) in a bid to provide more and better integrated and “transformational solutions” to clients.
He will continue to report to Deb Boyda, Isobar US CEO, in addition to Vikalp Tandon, Isobar’s senior vice president & global head of data and technology.
As many agencies do, Isobar already partners with a number of tech firms including Adobe, Salesforce.com, SAP, Microsoft, Oracle and others.