Lotame has appointed long-time Verizon Media veteran Eliza Nevers to the position of senior vice president of product. In this role, Nevers will drive global strategy and work to build and deliver solutions for marketer, agency, and publisher clients.
“I worked with Andy Monfried, Lotame’s founder, and Jeremy Pinkham, CTO, while at advertising.com before they started the company,” Nevers said. “I always kept tabs on them. The Baltimore, DC area is a small world when it comes to ad tech.”
Nevers, who has been striving for years to keep the web open, worked with Lotame about a year ago, getting to know its product and technology team and what they do.
Prior to joining Lotame in October, Nevers served as vice president of product for Verizon Media.
During her more than 12 years at Advertising.com, AOL, and Verizon Media, she held numerous leadership positions in product and strategy and helped to develop and launch AOL’s first DSP, SSP, and DMP.
She also drove the evaluation and product integration of multiple strategic acquisitions and developed and launched AOL's unified Advertising platform, ONE.
Most recently, Nevers created a consulting business where she worked with various companies to define product strategy, develop product development agile processes, and monitor change.
“We’re on the crux of a lot of change and I wanted to be part of that,” she said. “With third-party cookies going away and some of the changes that Apple and Google are making, I want to be part of some amazing solutions.”
Some of the biggest changes this coming year will arise from government regulations based on companies like Apple and Google, which have so much control -- a positive movement, she said.
At Lotame, Nevers will map Lotame Panorama’s suite of products, such as the recently released Panorama ID, a global cookieless identity solution for a privacy-first open web.
“In ad tech you’re never bored, always learning,” she said.
Early in Nevers' career she taught math for a year out of college, but quickly learned the job was more about organizing 15- and 16-year-old kids than teaching. She went back to grad school and got a degree in engineering management.
“I was computer programming in high school and always interested in developing software,” she said. “When I worked at IBM, I taught 22-year-olds to program. I was 24 at the time. I prefer to teach adults -- mentor them.”