• by Karlene Lukovitz  @KLmarketdaily, February 4, 2021

Sell-side ad platform WideOrbit is integrating Tru Optik’s Data Marketplace into its Digital Suite to enable advanced audience targeting in streaming audio and podcasts across programmatic and direct-sold inventory. 

The WideOrbit suite is a cross-media platform for distributing and monetizing digital inventory on all types of devices, supporting live-stream, time-shifted and on-demand content. 

Tru Optik’s Data Marketplace provides identity resolution across OTT, connected TV and streaming audio. 

“At-home audio streaming is the new ‘drive time’ radio and a key component of the connected home,” stated Michelle Swanston, Tru Optik’s chief client officer. "This integration will enable WideOrbit clients to reach their target audiences across smart speakers and other connected devices." 

Tru Optik is a TransUnion company.