NBCU Unveils Self-Serve Programmatic 'Ad Manager' For Performance Marketers, Targets SMBs

NBCUniversal is poised to make the ad-supported version of its Peacock TV streaming service self-serve for performance marketers.

The new "Peacock Ad Manager," which will launch in the second half of this year, was developed by connected TV ad-tech developer tvScientific and will enable performance marketers and their agencies to access "full-funnel attribution" measurement to ads bought through the interface.

NBCU said the ad manager interface will function end-to-end, incorporating the streaming services's Peacock AX audience management platform, enabling "precision audience" and geotargeting, as well preset performance measurement metrics all the way through post.

The new features are aimed at both big national advertisers as well as local and small and medium-sized businesses, NBCU President and Chief Business Officer Krishan Bhatia said in a statement, noting that it will enable any advertiser or media buyer "to unlock advanced targeting, performance insights, and attribution for the many advertisers who don’t have existing [demand-side platform] relationships.”



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