Marketing-ad tech company GroundTruth has selected Brandon Rhoten as Chief Marketing Officer.
Previously, as the vice president of marketing at Wendy’s International, Brandon led the brand’s advertising and media efforts, icuding the Snarky Social strategy. In addition, he was CMO of Papa John's and later, Potbelly Sandwich Shops. He has overseen billions of dollars in global media investment.
He will lead all marketing functions in his new post, responsible for developing go-to-market strategies for GroundTruth’s ad products.
Steve McCarthy, CEO of GroundTruth, said the new CMO will “play a key role in introducing our new audience technology, which will roll out later this year. It will truly transform how brands and agencies think about reach and engagement.”