Yahoo Moves Ad-Tech Biz To Amazon Web Services To Reduce IT Costs

Yahoo has selected Amazon Web Services (AWS), as a preferred public cloud provider for its advertising-technology business Yahoo Ad Tech.

The company views the migration as part of the business’s ongoing digital transformation strategy to reduce IT infrastructure costs, transform its advertising business operations, and develop tailored and immersive solutions to help brands connect with their audiences, according to the announcement made Thursday at the AWS re:Invent conference in Las Vegas.

Yahoo Ad Tech said it will migrate all of its advertising-technology workloads -- including media-buying and supply-side platforms, analytics, and identity solutions and products -- from its on-premises data centers to AWS.

The move builds on a longtime relationship with AWS.

Yahoo Ad Tech, according to company data, reaches more than 540 million people worldwide through its advertising software platform that gives advertising publishers, brands, and agencies the ability to upload creative and automate media-buying across an inventory of mobile, web, and TV channels.

The Yahoo Ad Tech platform uses Amazon Elastic Compute Cloud (Amazon EC2) compute-optimized instances, powered by AWS-designed processors, to provide publishers, advertising agencies, and brand customers with insights on real-time advertising performance.

As part of its migration to the cloud, Yahoo Ad Tech is moving its central data platform to AWS to improve personalization for consumers, and engagement for its advertiser and publishing customers.

Yahoo will give employees cloud skills training using the AWS Designated Virtual Trainer (DVT) program, and is on track to conduct more than 50 instructor-led classes in 2022 with a goal of providing 2,000 IT employees with foundational cloud training over the next two years, the company said.

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