• by Fern Siegel , August 22, 2023

T72 Club, a company that focuses on high-performing businesses, acquired Nickelytics, an innovative player in the ad tech industry. This move marks a significant step in portfolio diversification for T72.

Nickelytics' site claims customers are 2.8x more likely to engage digitally after seeing a brand advertised via vehicle wrap ads. The company lets advertisers target its ads to specific locations, such as neighborhoods, cities, or even ZIP codes.

"The addition of Nickelytics to our portfolio represents our dedication to investing in companies that not only show significant financial potential, but also contribute unique, strategic value to their industries" stated, Rajendra Badadare co-founder at T72. "Nickelytics’ innovative approach to out-of-home advertising technology resonates with our vision for growth and diversification."

Dallas-based T72 aims at organizations with a unique value proposition, high-profit margins, and an annual recurring revenue exceeding $1 million. Nickelytics' advertising platform, aimed at mobility services, fits the profile. T72's goal is to hold acquisitions and eventually go public.

T72's leadership team has experience with over $5 billion in investments and more than 150 acquisitions.

"We believe in the transformative potential of technology and its ability to unlock new opportunities. The integration of Nickelytics' advanced advertising solutions is a testament to this belief, and we look forward to seeing our combined capabilities evolve to the next level," said Syed Shahanawaz, CEO at T72.