Tag results for "ad technology"
- Novacap Acquires Converged TV Platform CadentWith the new backing, Cadent plans to expand by acquisition. ...
- TikTok's Upcoming Ad Product Bypasses Privacy RegulationsTo help advertisers target specific audiences while bypassing privacy regulations, TikTok ...
- Here's What Publir Is And Who Is Behind It: A Conversation With Anand RamanujanPublir is a publisher monetization platform and the person behind it ...
- Performance Marketers Shifting Budgets Among ChannelsDistribution of marketing budgets this year will change. Many respondents to ...
- Tru Optik Co-Founder Launches Swanston LabsAndre Swanston says the company will help underrepresented entrepreneurs get their business ...
- Rivals Partner: FreeWheel Integrates Access To Magnite InventoryTo meet demand for interoperability, FreeWheel ad-server users will be able ...
- GroupM, IRIS.TV Partner To Target CTV, Online Video AdsGroupM's marketplace will use the IRIS_ID content identifier to securely share video-lev ...
- Netflix Brings CPMs Down To Earth, Loosens Microsoft Exclusive, To Accelerate Ad GrowthStuck with a revenue guarantee not supported by Netflix's slow ad sal ...
- Premium Inventory Access Drives ATV Spend Increases: SurveyMarketers and agency executives choosing advanced TV programmatic partners said measurement capabiliti ...
- MGID Prepares Ad Industry For A Myriad Of Google's ChangesIt's the thrill of continuous change that keeps some in the ad-technolo ...
- NewsGuard Launches 'Made-For-Advertising' Service In Response To ANA StudyNewsGuard also released new data showing the number of AI-generated news sit ...
- Study: Marketers Lack Confidence In Reliability Of Their DataNearly half of marketers participating in study conducted by Forrester Consulting ...
- Basis, Audigent Focus On Building Partnerships In Wake Of MediaMath BankruptcyOn Thursday, Basis announced the launch of a curated marketplace with Audigen ...
- Netflix Likely To Take Ad-Tech In-House To Enable New Formats: ReportNew ad formats being considered would require direct relationships with consumers a ...
- DirecTV Adds 605 For Measurement, Analytics605's capabilities will add more visibility into lower-funnel metrics, including sales lif ...
- Ad-Tech Company Criteo Fined $44 Million In EU Over PrivacyFrance's privacy regulator has fined ad tech company Criteo for allegedly faili ...
- Walmart DSP Tests Unified ID 2.0, WBD Adopts It For Max, Discovery+, Other BrandsWalmart Connect and WBD are among the latest to use UID2 ...
- FreeWheel, MediaScience Launch Viewer Experience LabThe research initiative aims to help media companies ensure a quality advertisi ...
- NBCU Expands One Platform's Reach To 190+ CountriesThe expansion, launching in October, will add millions more consumers to t ...
- Magnite Intros Audience, Data, Identity Solutions SuiteProducts are designed to help display, online video and streaming media owne ...
- Dentsu, Cinch Partner On Dynamic Creative OptimizationOffering includes access to Clinch's omnichannel campaign activation platform. ...
- Criteo Teams With Omnicom Media Group To Launch 'Commerce-Built' SSPThe platform "marks a significant step forward for the industry by enabli ...
- EU Might Want Google To Break Up Its Ad Business - Take A NumberEurope's antitrust regulator reportedly might seek to break up Google's ad-tech busines ...
- Tremor International Rebrands As NexxenAll of its platforms and business units will now incorporate the n ...
- Innovid Links To Infillion To Scale CTV Reach, Streamline WorkflowPublishers that use Innovid's software development kit will have seamless access ...
- Ad Tech Is Back In Ukraine!I participated in some eye-opening in-person industry conferences this week in Kyi ...
- VideoAmp Platform Adds TransUnion Marketing AnalyticsIntegration allows campaign performance measurement across TV, digital, and optimize media a ...
- How A Next-Gen Intelligent Marketplace Uses AI To Increase Media-Buying Efficiency, SustainabilityLoopMe has launched an Intelligent Marketplace that it says creates a smart ...
- 'Aren't We All Superheroes?' Emodo's New Chief Of Products SaysEmodo took a leap into performance driven by AI and personalization ...
- GumGum's Verity Integrates With MediaMath As First MRC Content-Level Accredited PartnerVerity's parent company GumGum on Tuesday will announce the integration of t ...
