- PwC AI Data: Execs Fear Demise Of Their Business Unless Models Change
Performance Marketing Insider, Laurie Sullivan - Monday, June 24, 2024
Seventy-six percent of U.S. execs participating in a PwC survey released ...
- CPG Brands Score High Streaming, CTV Reach - And Lower Ad Frequency
Advanced TV Insider, Wayne Friedman - Tuesday, June 18, 2024
CTV platforms delivered lower levels of messages for CPG brands consumed ...
- PubMatic And Cognitiv Partner On Contextual Targeting
Publishers Daily, Ray Schultz - Tuesday, June 18, 2024
PubMatic will make Cognitiv's Context GPT 4 available to its clients. ...
- Google Must Face Trial Over Charges It Monopolizes Display Ads
MediaDailyNews, Wendy Davis - Friday, June 14, 2024
A federal judge on Friday rejected Google's bid for judgment in i ...
- Siemens Finds Surprising Results In AI-Powered Ads
MediaDailyNews, Laurie Sullivan - Thursday, June 13, 2024
Siemens drove stronger results with more web site visits and generated addition ...
- McDonald's First Foray Into AI Experiments Supported By User-Generated Content
Performance Marketing Insider, Laurie Sullivan - Monday, June 3, 2024
Marketers wondering how they can use AI to market and advertise ...
- AdLib Media Group, Kargo Form Partnership
MAD, Steve McClellan - Wednesday, May 29, 2024
The partnership provides AdLib's clients access to Kargo's suite of campaign creati ...
- Ads Take Another Block And Tackle
Performance Marketing Insider, Laurie Sullivan - Thursday, May 30, 2024
A group of ad and media trade groups have reportedly asked App ...
- Does Streaming Have An Identity Problem? Reach Or Performance?
TV Watch, Wayne Friedman - Thursday, May 30, 2024
Some CTV platforms would like a dual-purpose, also wanting "performance"-focused advertisers. Shou ...
- Indie DSP Programmatic Ad Deals Climb 24%
Advanced TV Insider, Wayne Friedman - Wednesday, May 22, 2024
FreeWheel defines "independent" as ad buys from agencies and buying entities n ...
- Google Seeks To Duck Jury Trial In Antitrust Battle Over Display Ads
MediaDailyNews, Wendy Davis - Friday, May 17, 2024
In an effort to avoid trial by jury, Google says it h ...
- Netflix Upfront: New Ad-Tech Platform, Partnership Deals
Television News Daily, Wayne Friedman - Wednesday, May 15, 2024
At its upfront event, Netflix announced it will start up its o ...
- OpenAI Chief Scientist Stepping Down
MediaDailyNews, Laurie Sullivan - Tuesday, May 14, 2024
"After almost a decade, I have made the decision to leave," Open ...
- DeepSee Offers Research Portal To Help Advertisers Find Valuable Publishers
Publishers Daily, Ray Schultz - Monday, April 29, 2024
DeepSee says it can detect inorganic or bot-driven website traffic. ...
- Behavioral Data A Mystery For Some Marketers: Forrester Consulting Study
Data & Programmatic Insider, Laurie Sullivan - Monday, April 29, 2024
Some 75% of marketers say collecting real-time experience data is critical ...
- Microsoft Expands Axel Springer Partnership In AI And Ad Services Deal
MediaDailyNews, Laurie Sullivan - Monday, April 29, 2024
Microsoft revealed insights and news on an expanded partnership with Axel Spring ...
- Brandtech Group Founder Shares A 5-Year Vision Of GAI In Advertising
Data & Programmatic Insider, Laurie Sullivan - Monday, April 15, 2024
David Jones, CEO of technology holding company The Brandtech Group, shared h ...
- Innovid Starts Platform To 'Streamline' CTV Supply Path
Television News Daily, Wayne Friedman - Tuesday, April 9, 2024
Innovid is starting up Harmony Direct, a new CTV/streamer-focused platform, to elimina ...
- Fox's AdRise Expands To Cross-Media Inventory, On All Platforms
Television News Daily, Wayne Friedman - Wednesday, April 3, 2024
Fox Corp.'s AdRise, its ad-tech platform for CTV and linear TV ...
- Samba TV Launches Near Real-Time Political Platform
Television News Daily, Wayne Friedman - Thursday, April 4, 2024
SambaTV is launching a near real-time platform to help political advertisers wi ...
- LinkedIn Short-Form Video Feed - Will Revenue Sharing Come Next?
Performance Marketing Insider, Laurie Sullivan - Thursday, March 28, 2024
Short-form video has hit the LinkedIn feed, following platforms like YouTube a ...
- The Not-Too-Distant Future Of GAI TV Spots: Read My Test Drive
Media 3.0, Laurie Sullivan - Friday, March 22, 2024
3DExcite's Tom Acland demoed the system's AI-generated spots for Hyundai's IONIQ ...
- NBCU Expands VideoAmp And EDO Deals, Offers Programmatic Access To Olympics
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
The expanded deal with VideoAmp will offer audience-based cross-platform planning and measuremen ...
- Disney Offers Direct Programmatic Inventory Via Google, The Trade Desk
Television News Daily, Wayne Friedman - Wednesday, March 20, 2024
For the first time, Disney is allowing direct access of its programmat ...
- Where Your Advertising Work Comes To Life: It's That Time Of Day
TV Watch, Wayne Friedman - Monday, March 18, 2024
TV advertising still has a strong impact on consumers. But when a ...
- Teads Expands LG Ads Partnership, Builds One Platform To Buy, Run Global CTV Ads
MediaDailyNews, Laurie Sullivan - Wednesday, March 13, 2024
TV ad buys for global advertisers operating in many markets can beco ...
- Google Must Face Antitrust Claims For Phasing Out Flash
MediaDailyNews, Wendy Davis - Friday, March 8, 2024
"The complaint plausibly alleges that through its Chrome browser, Google abruptly transition ...
- Advertiser Perceptions Launches Subscription Service
MediaDailyNews, Joe Mandese - Wednesday, March 6, 2024
Dubbed the "Ad Insights Hub," the service launches with 20 key report ...
- Chicken Soup For The Soul Strikes Upfront Interactive Ad Deal
Television News Daily, Wayne Friedman - Tuesday, March 5, 2024
Infillion will purchase ad inventory across the company's three main platforms Redbo ...
- Former Google Ad Boss To Lead Cloud Applications
MediaDailyNews, Laurie Sullivan - Thursday, February 29, 2024
Jerry Dischler, a Google executive known for his role in developing advertisi ...