Tag results for "ad technology"
- Merkle Transitioned To Google PMax, Then Ad Performance FellThe agency cited AI for the lack of consistency in ad performanc ...
- Google To Combat Device Fingerprinting By Hiding IP AddressesGoogle's IP Protection involves masking Chrome users' IP addresses from domains us ...
- Addressable Gets A Boost From Satellite CarriersWith DirecTV and Dish TV being integrated into Canoe's unified solution, nation ...
- Wearable Billboards? Adobe Debuts Interactive Material With Ad PotentialAdobe unveiled a material that can change color and patterns in re ...
- PubMatic Adds Direct Access To FreeWheel CTV InventoryExpanded access to available to users of PubMatic's Activate end-to-end direct-buying solut ...
- 'Fortune' Most Powerful Women In Business List Highlights Ad, Tech, Retail CompaniesThe list features 67 women with a CEO title, headed by C ...
- Marketing Architects Opens Platform For CTV Performance CampaignsThe platform claims to enable premium CTV inventory buys at lower rat ...
- IAB Tech Lab AI Secures Adland's Future"We're a shiny penny industry," said Anthony Katsur, CEO of IAB Te ...
- Caramel Aims To Take Stress Out Of Private-Party Auto SalesThe Los Angeles-based company launched in March after raising $12 million ...
- Fox Television Stations Strikes Generative AI Deal With WaymarkThe Fox deal with ad-tech company Waymark allows local advertisers to crea ...
- CTV Targeting, Measurement Solution Fuses Purchase Data, ACR TechnologyLG Ad Solutions links Affinity Solutions' consumer purchase data, analytics to i ...
- AI Solution Auto-Generates CTV Creative From Brands' Social ContentThe Spaceback platform can now convert social content to programmatic-ready CTV ad ...
- Talk To Me: Ad Industry Turns AI Strategies ConversationalVerbal conversation with a machine to plan ad strategies will soon beco ...
- Yahoo Backstage Expands CTV Offering With FreeWheel, Magnite, IAS IntegrationsThe direct, server-to-server connections allow CTV publishers to easily extend their invento ...
- Weathering Climate Change: What Ad Buyers Can Do About ItAd Net Zero provides a roadmap for the advertising industry. But wi ...
- Claritas Acquires ArtsAI To Help Drive Personalized CampaignsThe acquisition is intending to drive more efficient and profitable campaigns throu ...
- Google Files To Dismiss Gannett Ad-Tech Suit, Sought To Restore Competition"Gannett's late-in-the-game lawsuit fails to break new ground," Google's Dan Taylor tel ...
- NAI Urges Ad Companies To Examine Approach To Health Data"'Health' information is no longer just about prescription records and medical diagnos ...
- Aditude Secures $15M Funding After Building 'Better Platform' For PublishersAditude CEO Jared Siegal was a consultant acting as a middleman betwe ...
- Bidstack Looks To Boost In-Game Ad Reach With Venatus Inventory DealBidstack has announced a partnership that will provide ad-technology company Venatus wi ...
- Why AI Isn't Your Father's HTML: A Conversation With John Nardone"On a societal basis, it is going to be even more disruptiv ...
- IAB Council Talks About PrivacyThe IAB Council has challenging positions in their work serving the ...
- Amazon Web Services, The Sleeping Generative AI GiantGenerative AI has changed how content is consumed - many places whe ...
- New Platform Offers Podcast Advertising Order ManagementDesigned to help agencies, brands, networks, streamline processes from media plan creati ...
- T72 Club Expands Portfolio, Acquires Ad Tech Firm NickelyticsNickelytics claims customers are 2.8x more likely to engage digitally after seei ...
- Merkle Expands Google Cloud Partnership Into AI PracticeMerkle and Google Cloud have expanded a long-time partnership in the U. ...
- Why Retail Media Could Overtake SearchMore than 80% of marketers plan to increase their retail media investme ...
- New Shoppable Video Ads Expand Local Retailer Buying OptionsThrough a new integration of Dotter ecommerce tech, VDX.tv is offering shoppab ...
- Mediavine Ups Hagmann To SVP, Ad TechIn his new post, Hagmann and his team will join a new ...
- FreeWheel's Beeswax, Direct Digital Partner To Expand Multicultural ReachThe Colossus SSP has been integrated into the Beeswax programmatic buying platf ...
