- Google Updates AI Model, Enables Long-Context Understanding Across Media
MediaDailyNews, Laurie Sullivan - Thursday, February 15, 2024
Months after Google made its Gemini AI model public, it is rolli ...
- Streaming Audio Feature Adds 100K Locations To Hyper-Personalize Ads
MediaDailyNews, Laurie Sullivan - Wednesday, February 7, 2024
Digital audio ad-tech firm A Million Ads will launch a feature ...
- Yandex Severs Ties With Russia For $5.2B
MediaDailyNews, Laurie Sullivan - Monday, February 5, 2024
Yandex NV has agreed to sell its assets in the country ...
- Ad Industry Group Identifies Privacy Sandbox Challenges On Heels Of UK CMA Report
Performance Marketing Insider, Laurie Sullivan - Tuesday, February 6, 2024
IAB Tech Lab released a document outlining some of the challenges ...
- Advertisers Prepare As Sports Fans Get Ready For Super Bowl LVIII
Data & Programmatic Insider, Laurie Sullivan - Monday, February 5, 2024
Sports fans honor their teams by purchasing merchandise that shows their devotio ...
- Gisele Goes Jumbo: Hugo Boss Brings 33-Foot Hologram To Life
Marketing Daily, Sarah Mahoney - Thursday, February 1, 2024
The luxury brand is taking a new #BeYourOwnBOSS campaign to new heig ...
- U.S. Marketers Missing Ad, Branding Benefits Of Privacy Regulations
Data & Programmatic Insider, Laurie Sullivan - Monday, January 29, 2024
Companies have made moves to protect consumer data, but marketers have n ...
- Search/Performance Agency Of The Year: iProspect
Agency of the Year, Laurie Sullivan - Thursday, January 25, 2024
Dentsu did something few thought it would accomplish this year. The holding compa ...
- Crunching Numbers: What Google, Meta Owe U.S. Publishers
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 24, 2024
Experts in academia crunch the data to determine the fair market val ...
- How This Uber Marketer Is Moving The World Forward
Brand Insider: Behind The Scenes, Lisa Singer - Friday, January 26, 2024
"It's funny when you kind of look back now, and you thi ...
- Baidu AI Linked To China's PLA: Report
Performance Marketing Insider, Laurie Sullivan - Monday, January 15, 2024
OpenAI changed the fine print in its use policy that eliminates te ...
- Disney Adds Measurement Partners, Debuts Shoppable Ads
Performance Marketing Insider, Laurie Sullivan - Wednesday, January 10, 2024
Unilever has joined Disney as part of the beta program to dri ...
- Transition To Cookieless Advertising Fraught With Psychological Challenges
MediaDailyNews, Laurie Sullivan - Tuesday, January 9, 2024
Attribution and measurement will look very different in a cookieless world, b ...
- Simulmedia's Morgan Moves To Executive Chairman, Werther Named CEO
Television News Daily, Wayne Friedman - Monday, January 8, 2024
Werther becomes CEO as Morgan assumes the role of executive chairman. Simulmed ...
- Nationwide CMO's Campaign To Keep A Positive Brand Identity
Data & Programmatic Insider, Laurie Sullivan - Tuesday, January 2, 2024
Listening to Ramon Jones, EVP/CMO of Nationwide Mutual Insurance Company, describe busines ...
- New Year, New Challenges: Here Are Some The Ad Industry Face
Performance Marketing Insider, Laurie Sullivan - Tuesday, December 26, 2023
"The term 'search engine' will have to go," says Chelsea Digital C ...
- Innovid Names New CMO
MediaDailyNews, Karlene Lukovitz - Tuesday, December 19, 2023
Dani Cushion's experience includes serving as CMO of Cardlytics. ...
- NIQ Lab Launches, Takes New Direction For AI Client Innovations
MediaDailyNews, Laurie Sullivan - Thursday, December 14, 2023
The launch signals the next wave of AI-powered innovation at NIQ, wi ...
- CMO Title Dies On The Vine
Performance Marketing Insider, Laurie Sullivan - Thursday, December 14, 2023
The demise of the CMO role at some companies has been ...
- Is Vegas Becoming The Media 3.0 Epicenter?
Media 3.0, Laurie Sullivan - Tuesday, December 12, 2023
It seems Las Vegas wants to become the media center of t ...
- Google Loses To Epic Games In Antitrust Suit
MediaDailyNews, Laurie Sullivan - Tuesday, December 12, 2023
Epic Games had accused Google of suppressing competition in the Android a ...
- DV, IAS Expand Brand Safety Measurement To YouTube Shorts
MediaDailyNews, Karlene Lukovitz - Tuesday, December 12, 2023
New capabilities build on earlier intro of viewability, IVT measurement for YouTu ...
- Viamedia, Perpetual Media Team To Expand DOOH Ads
MAD, Fern Siegel - Friday, December 8, 2023
The deal covers more than 60 DMAs and hopes to create mo ...
- VideoAmp Bows Cookie-Less, 'Commingled' ID Solution
MediaDailyNews, Karlene Lukovitz - Friday, December 8, 2023
Graph is designed to optimize scalability and accuracy in reaching targeted dem ...
- Google Search Ads Found Showing In Porn, Other Questionable Places
MediaDailyNews, Laurie Sullivan - Tuesday, November 28, 2023
Google Search Partners, a network of third-party sites, has been serving so ...
- SabioTV Redefines Diversity
MediaDailyNews, Laurie Sullivan - Friday, November 24, 2023
Diversity in mindset, not just the color of someone's skin, fuels Sab ...
- Sam Altman Returns To OpenAI
MediaDailyNews, Laurie Sullivan - Wednesday, November 22, 2023
Following days of drama, late Tuesday OpenAI said Sam Altman will retu ...
- AI Shows Ad Industry Its Future
Performance Marketing Insider, Laurie Sullivan - Wednesday, November 22, 2023
AI began teaching the ad industry how to reinvent itself nearly ...
- Microsoft Hires Altman To Run AI, OpenAI Taps Ex-Twitch CEO
MediaDailyNews, Laurie Sullivan - Monday, November 20, 2023
Microsoft said early Monday morning that Sam Altman will lead the company ...
- Roku, Unity Help Mobile Apps Acquire Users Via CTV
MediaDailyNews, Karlene Lukovitz - Monday, November 20, 2023
Interactive on-screen ads are linked to acquisition technology for performance campaigns. ...