• by Wayne Friedman , April 3, 2024

Fox Corp.’s AdRise -- its ad technology platform for CTV and linear TV ad inventory -- will expand beyond its Tubi business to include all Fox-owned platforms: Fox Sports, Fox Entertainment, and Fox News Media.

AdRise will be the technology platform for its newly launched OneFox audience network.

AdRise allows advertisers to access inventory information for planning against streaming and linear TV-video content across TV operating systems, web-based, gaming and mobile device platforms.

Jeff Collins, president of advertising sales, marketing and brand partnerships for Fox, in a release said: “We’ve increased our focus and investment in ad tech to develop the tools brands need for today’s evolving environment.” 

In its most recent fiscal year second quarter earnings report in February, total Fox Corp. advertising revenue was down 20% to $2 billion. A year ago Fox aired the FIFA World Cup and benefited from some mid-term political ad revenue.

For its 12-month period ending June 2023, total Fox Corp. advertising revenues were $6.6 billion versus $5.9 billion in the year-earlier period.

Revenue during Fox’s fiscal Q1 2024 period showed a 30% increase for Tubi. Analysts had estimated that Tubi would hit $1.0 billion in advertising revenue in calendar year 2023.

Last month, Fox announced longtime TV network advertising executive Jeff Lucas will take the top ad sales post at Fox-owned ad-supported streaming service Tubi as its chief revenue officer.

AdRise was acquired as part of the deal Fox made to buy Tubi for $440 million in 2020.