- Google Digs Into Addressable TV, Serves Listing In Search Results
MediaDailyNews, Laurie Sullivan - Wednesday, April 20, 2016
Google made a strong push Wednesday into the budding multimillion-dollar addressable ...
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Online Spin, Dave Morgan - Thursday, April 21, 2016
The "opening" up of the television set-top is getting a lot ...
- Time To Admit Second Screening Is A Myth?
London Blog, Sean Hargrave - Tuesday, April 19, 2016
A researcher claims that studies keep showing that second screening during ...
- AT&T AdWorks Kicks Off Addressable Campaign
MediaDailyNews, Wayne Friedman - Monday, April 18, 2016
Hoping to push its bigger addressable advertising efforts, AT&T AdWorks -- n ...
- Keurig Green Mountain's First Addressable TV Campaign Runs Cross-Platform
MediaDailyNews, Laurie Sullivan - Monday, April 4, 2016
Keurig Green Mountain asks "What if" in its latest multichannel campaign, t ...
- While Progammatic TV Inventory Is Minimal, The Ad Opp Is Huge
Around the Net in Real-Time, Tobi Elkin - Friday, March 25, 2016
Ad tech veteran Pete LaFond, vice president of marketing at TruSignal, tel ...
- Addressable As PTV Gateway And Television 'Democratizer'
Audience Buying Insider, Karlene Lukovitz - Friday, March 25, 2016
While some broadcast and cable networks continue to be leery of addressab ...
- AT&T Hosts Nationwide 'Addressable Upfronts'
MediaDailyNews, Wayne Friedman - Thursday, March 17, 2016
The company says there will be more than 100 events customized f ...
- PlaceIQ Partners With LiveRamp For Addressable TV Campaigns
Mobile Marketing Daily, Ben Frederick - Thursday, February 25, 2016
Running across three verticals (retail, automotive, and tourism), the campaigns targeted househol ...
- In Advanced TV, Viewer ID Must Remain Sacred
Marketing: Politics, Steve Smith - Friday, January 29, 2016
"We have to be very protective of our subscribers" said Fariba Zamaniya ...
- Who in Politics Actually Uses Advanced TV?
Marketing: Politics, Steve Smith - Friday, January 29, 2016
Though formally limited to presidential races because of expensive data aggregation, Al ...
- Ad Industry Could Face Talent Shortage, Says New IAB Chair Wiener
MediaDailyNews, Laurie Sullivan - Sunday, January 24, 2016
The IAB has appointed Lauren Wiener, president of buyer platforms at vid ...
- Say What? IAB Unveils A Video Advertising Glossary
Online Video Daily, P.J. Bednarski - Monday, January 25, 2016
The IAB starts by defining 40 digital video terms, after winnowing do ...
- Acxiom Launches Advanced Ad Data Platform AcxiomTV
MediaDailyNews, Wayne Friedman - Tuesday, January 5, 2016
Analytics company Acxiom is launching Acxiom TV, an effort that will expa ...
- Lower Priced Connected TV Takes On Apple, Samsung
Around the Net in IoT, Chuck Martin - Wednesday, December 16, 2015
Apple and Samsung can start worrying now. Huawei has unveiled its I ...
- Videology's Scott Ferber: 2017 Is The Year for Programmatic TV Advertising
RTBlog, Tobi Elkin - Thursday, December 10, 2015
Scott Ferber is the hyper-kinetic chairman and CEO of Videology, a B ...
- For AmEx, Programmatic TV Remains A Manual Process
Around the Net in Real-Time, Tobi Elkin - Thursday, December 3, 2015
AdExhanger notes that American Express would like to do more with programmat ...
- GroupM's Modi And Cablevision Forge Addressable TV Pact
MAD, Steve McClellan - Wednesday, December 2, 2015
The partnership provides Modi and its clients access to Cablevision's Total Audien ...