- Addressable: Watch The TV Program Ad, Watch The TV Show
Television News Daily, Wayne Friedman - Tuesday, October 18, 2016
Addressable TV efforts offer plenty of hope to marketers, and the pro ...
- 40% Own A Smart TV, 35% Still Have A VCR
Connected Thinking, Chuck Martin - Thursday, October 13, 2016
One of the more significant connected devices in the home may ...
- Media Inefficiency Is Back -- But From Social Media Friends?
TV Watch, Wayne Friedman - Tuesday, October 11, 2016
The world is moving to more personal marketing/targeting from big media marketer ...
- When TV And Digital Merge, Good Things Happen
Online Spin, Cory Treffiletti - Wednesday, October 5, 2016
According to many sources from Forrester and beyond, this is the ye ...
- AT&T Adds DirecTV Mobile/TV Everywhere To Addressable Platform
Television News Daily, Wayne Friedman - Wednesday, September 21, 2016
Already offering nearly 14 million addressable TV households through DirecTV, AT&T wi ...
- Deep Root Analytics, D2 Media Sales Team To Offer Political, Advocacy Audience Segments
Television News Daily, Philip Rosenstein - Monday, September 19, 2016
The audience segments divide voters based on partisan or issue affinity, wi ...
- In Addressable Advertising, What Marketers Don't Know Can Hurt
Real-Time Daily, Jeff Sporn - Tuesday, September 13, 2016
As promising as addressable advertising seems to be in enabling advertisers ...
- Clypd Appoints Henry Rivero GM Of Europe To Help Expand Its Global Presence
Real-Time Daily, Tobi Elkin - Thursday, September 8, 2016
Clypd, an audience-based sales platform for TV advertising, announced the appointment ...
- AudienceScience Expands Cross-Device Capabilities Through Screen6 Partnership
Real-Time Daily, Tobi Elkin - Tuesday, September 6, 2016
AudienceScience, a provider of advertising automation software, on Tuesday announced it h ...
- Will The 'Open' Set-Top Box Break The TV Ad Bundle?
Online Spin, Dave Morgan - Friday, August 12, 2016
The "opening" up of the television set-top is getting a lot ...
- AT&T AdWorks Offers 60-Second Addressable Ads
Television News Daily, Wayne Friedman - Thursday, August 11, 2016
AT&T AdWorks will now serve 60-second ads to nearly 14 million addressab ...
- Anypoint Media Partners With SpotX To Bring Addressable Linear TV Ads To Asia
Real-Time Daily, Tobi Elkin - Thursday, July 21, 2016
Korea-based Anypoint Media, a provider of targeted TV advertising, and SpotX announc ...
- PebblePost Takes Programmatic Addressable TV Concepts To Offline Direct Mail
Data and Targeting Insider, Laurie Sullivan - Wednesday, July 13, 2016
PebblePost took the concept of addressable TV and adapted it for dire ...
- Ad Tech Cadent Teams With TiVo Research For Addressable TV
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
Using single-source second-by-second set-top box data from TiVo Research's 2.3 million ho ...
- Neustar, Dish Media Sales Strike Addressable Deal
Television News Daily, Wayne Friedman - Tuesday, July 12, 2016
The partnership with Neustar adds to Dish's consumer profiles, giving marketers mo ...
- Nielsen Unveils Streaming Ratings for 'Orange is the New Black,' 'Seinfeld'
Around the Net in Real-Time, Tobi Elkin - Thursday, June 30, 2016
"Nielsen unveiled its first findings on viewership of TV shows on streami ...
- Opportunities To Tie Search With Programmatic, Addressable TV Slowed By Tiny Market Share
SearchBlog, Laurie Sullivan - Tuesday, June 28, 2016
Search marketers -- especially those focusing on local campaigns -- increasingly ta ...
- Small But Growing: Addressable TV Ads To Double In 2016
Television News Daily, Wayne Friedman - Wednesday, June 22, 2016
Addressable TV ad spending is estimated to be $890 million this yea ...
- Publicis Addresses Household Targeting, Finds Higher Yield For Brand Vs. Category
MediaDailyNews, Joe Mandese - Friday, June 17, 2016
Among some important new research and insights unveiled during the Advertising Resear ...
- Buy Programmatic, Because You Can Make More
Television News Daily, Joe Mandese - Monday, June 13, 2016
Mark Twain famously said, "Buy land, they're not making it anymore," ...
- Modi Media Tackles Next-Generation TV Buying, Addressable And PTV
Real-Time Daily, Tobi Elkin - Friday, June 10, 2016
GroupM's Modi Media took center stage on Friday at MediaPost's TV Insid ...
- Addressable TV: Though Still Young, Efficiencies Available
Show Daily, Wayne Friedman - Friday, June 10, 2016
Although addressable TV deals are still in the nascent stage, some dea ...
- Addressable/Programmatic TV Deals: Lacking Traditional TV Data Points?
Show Daily, Wayne Friedman - Friday, June 10, 2016
What is the downside of addressable/programmatic TV deals? Sometimes it's the la ...
- Addressable TV: Though Still Young, Efficiencies Available
Television News Daily, Wayne Friedman - Friday, June 10, 2016
Jamie Power, managing partner of Group M's pure-play addressable TV unit Mo ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Show Daily, Joe Mandese - Thursday, June 9, 2016
The TV industry has been talking about addressability and precision targeting f ...
- Media Usage Nearing Saturation?
Television News Daily, Wayne Friedman - Thursday, June 9, 2016
Media usage is topping out. Luke Stillman, vp digital intelligence, Magna Globa ...
- Omnicom's Steuer: OTT Will Force TV's Hand, Enabling Much More Targeted Inventory
Television News Daily, Joe Mandese - Thursday, June 9, 2016
Speaking on a panel at MediaPost's TV Insider Summit this morning, Omnic ...
- Amazon Adds Alexa Voice Assistant To Fire TV
Search & Performance Marketing Daily, Laurie Sullivan - Tuesday, May 17, 2016
Amazon announced Tuesday plans to add Alexa voice features to Fire T ...
- How Do The TV Guys Think About Programmatic?
RTBlog, Tobi Elkin - Thursday, April 28, 2016
At MediaPost's Outfront event on Wednesday, media agency pros debated the prospec ...
- Google Wants In On The Linear And Addressable TV Market
Around the Net in Real-Time, Tobi Elkin - Thursday, April 21, 2016
AdExchanger reports on Google's TV ambitions. Specifically, the company wants a pie ...