- Sky Rolls Out AdSmart Across Europe
Around the Net In MAD London, Sean Hargrave - Friday, March 17, 2017
Three years after its UK launch, Sky is embarking upon the pan-Europe ...
- Samsung Launches New Line Of Smart TVs That Learn What Viewers Like
AI & IoT Daily, Chase Martin - Tuesday, March 14, 2017
In an effort to redefine the role of a TV within t ...
- Truly Addressable Advertising Is Coming
RTBlog, Tobi Elkin - Friday, March 10, 2017
While cookies won't entirely disappear, in a cross-device, cross-screen world, they ...
- Segmentation Can Help Overcome Addressable TV's Small Scale
Engage:Affluent, Lena Bourgeois - Wednesday, March 8, 2017
While TV has long been a fantastic way to deliver messaging ...
- Market Moving To Internet-Connected TVs
Connected Thinking, Chuck Martin - Thursday, March 2, 2017
The connected television is becoming more of a core home component ...
- Advertising On Streaming TV Devices Is About To Get More Targeted
Around the Net in Real-Time, Tobi Elkin - Monday, February 27, 2017
Ad tech firm BrightLine wants to make ads on smart TVs wo ...
- Agency Exec: What's Needed To Move Addressable Forward
Audience Buying Insider, Karlene Lukovitz - Friday, February 17, 2017
John Collins, managing director of broadcast and iTV at Media Storm, la ...
- Drawbridge Adds Programmatic TV Capability
Real-Time Daily, Tobi Elkin - Thursday, February 9, 2017
Digital identity firm Drawbridge announced the addition of programmatic TV capabilities ...
- 19% Cancel Internet-Connected TV Services, 19% To Add Them
AI & IoT Daily, Chase Martin - Tuesday, February 7, 2017
Although many TVs in U.S. households can connect to the Internet, ma ...
- Report: More than 1 In 4 Advanced TV Campaigns Use First-Party Data
Real-Time Daily, Tobi Elkin - Wednesday, February 8, 2017
More than one in four advanced TV campaigns use their own first-par ...
- Acxiom, DataXu Partner To Bridge Gap Between TV And Digital
Real-Time Daily, Tobi Elkin - Wednesday, February 1, 2017
Acxiom, a provider of so-called "people-based" marketing, said it has expanded i ...
- Welcome To The Year(s) Of TV
Online Spin, Cory Treffiletti - Wednesday, January 18, 2017
Remember "The Year of Mobile"? Every year from 2006 all the w ...
- Addressable's Lure Includes 'Halo' Dynamics Exploration
Audience Buying Insider, Karlene Lukovitz - Friday, January 13, 2017
Many Eicoff clients are eager to explore the potential of both addressab ...
- Look For More Audience-Based Selling, While TV Needs To Use First-Party Data
RTBlog, Tobi Elkin - Friday, December 30, 2016
Audience-based selling will continue to gain a foothold in 2017 because the ...
- For PTV, 2016 Brought Advanced Data Advancement
Audience Buying Insider, Karlene Lukovitz - Friday, December 23, 2016
Over the course of this year, we've reported on a number ...
- Thomas Cook Moves Into Addressable TV For New Campaign
Around the Net In MAD London, Sean Hargrave - Wednesday, December 21, 2016
Thomas Cook is shifting money into online video and addressable TV advertisi ...
- Prohaska Predicts At Least 2 More Holding Cos. Will Fold Trading Desks Back Into Traditional Media Teams
RTBlog, Tobi Elkin - Monday, December 12, 2016
Matt Prohaska, CEO & principal of Prohaska Consulting, predicts that at lea ...
- Drawbridge Sees Attribution, Identity-Based Marketing, Addressability As Key Themes For 2017
RTBlog, Tobi Elkin - Friday, December 9, 2016
Drawbridge looks to product-based attribution, identity-based marketing, and addressability as key them ...
- Ad Revs Will Save DirecTV Now
TV Watch, Wayne Friedman - Wednesday, December 7, 2016
The complaints -- and praise -- are in over DirecTV Now: Profi ...
- Addressable TV: If It's So Smart, Why Isn't It Rich?
Online Spin, Ted McConnell - Thursday, December 1, 2016
Addressable TV continues to heat up as a topic. It's exceptional medi ...
- Pairing Addressable TV And Mobile; Addressable's Challenges
Audience Buying Insider, Karlene Lukovitz - Monday, November 28, 2016
Starcom Mediavest Group supervisor Daniel Solarz reported some outcomes from a cross-chann ...
- TubeMogul Research Tracks Evolution Of The GRP
RTBlog, Tobi Elkin - Tuesday, November 22, 2016
TubeMogul's research on the changing nature of GRPs-Gross Rating Points--finds that advertise ...
- AT&T, Dish And WPP Group Take Joint Ownership Of Invidi
Television News Daily, Wayne Friedman - Monday, November 21, 2016
Invidi, which provides media companies with addressable TV advertising platforms, will contin ...
- Does Addressable TV Work? SMG Shares Results
Audience Buying Insider, Karlene Lukovitz - Friday, November 18, 2016
addressable "is real, and it's here," and it's in many cases produci ...
- Measuring TV 2.0
Online Spin, Ted McConnell - Thursday, November 10, 2016
How will measurement and currency systems adapt to the obvious merging ...
- Facebook Wants To Start Selling TV Ads
Around the Net in Real-Time, Tobi Elkin - Monday, November 7, 2016
Facebook is moving a step closer to tapping advertisers' fat TV budget ...
- Facebook Helps TV Ads Reach An Additional 5% Of The Population Ignored By The Average Campaign
Around the Net in Real-Time, Tobi Elkin - Friday, October 28, 2016
Facebook published research that promotes its ability to ensure campaigns reach ...
- 2 Billion Home Networked Consumer Entertainment Devices Expected By 2019
Connected Thinking, Chuck Martin - Friday, October 21, 2016
A billion here, a billion there. The number of Internet-connected devices continu ...
- Videology Releases New Installment Of Series On Advanced Linear TV Advertising
Real-Time Daily, Tobi Elkin - Thursday, October 20, 2016
Videology, a provider of software for converged TV and video advertising, h ...
- Through The Lips And Over The Gums, To Programmatic TV Liquor Has Come
Television News Daily, Joe Mandese - Tuesday, October 18, 2016
According to a presentation at MediaPost's TV Insider Summit, a liquor bra ...